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Jennifer Beck

VP & Gartner Fellow
Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their...
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An Invitation to CMOs: Join us on stage at Gartner Symposium/ITxpo

September 9, 2012 | 0 Comments

Gartner has reserved a seat on our CMO Panels at Gartner Symposium/ITxpo in both Orlando, Florida and Barcelona, Spain for the B2B or B2C CMO who has a compelling point of view on whether or not CIOs and CMOs can do something extraordinary together. Enough depressing talk of economic instability, risk-adverse leadership, the lack of… Read More

Are you guilty of drive-by marketing?

September 4, 2012 | 2 Comments

Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the art of multi-channel, multi-media campaigns in compressed timeframes built around one simple idea. Oh, you’re… Read More