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Jennifer Beck

Former VP & Gartner Fellow

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Blog

An Invitation to CMOs: Join us on stage at Gartner Symposium/ITxpo

Gartner has reserved a seat on our CMO Panels at Gartner Symposium/ITxpo in both Orlando, Florida and Barcelona, Spain for the B2B or B2C CMO who has a compelling point of view on whether or not CIOs and CMOs can do something extraordinary together. Enough depressing talk of economic instability, risk-adverse leadership, the lack of…

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Blog

Are you guilty of drive-by marketing?

Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the art of multi-channel, multi-media campaigns in compressed timeframes built around one simple idea. Oh, you’re…

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