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Jennifer S. Beck

Former VP & Gartner Fellow

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An Invitation to CMOs: Join us on stage at Gartner Symposium/ITxpo

By Jennifer S. Beck | September 09, 2012

Gartner has reserved a seat on our CMO Panels at Gartner Symposium/ITxpo in both Orlando, Florida and Barcelona, Spain for the B2B or B2C CMO who has a compelling point of view on whether or not CIOs and CMOs can…

Are you guilty of drive-by marketing?

By Jennifer S. Beck | September 04, 2012

Ever feel like you’re not busy enough? Is the pipeline of incoming suggestions and ideas in danger of drying up? Of course not. Most marketers are working way too hard for the results they produce. Why? They haven’t mastered the…