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Jennifer Beck

VP & Gartner Fellow
Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their...
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Can CMOs and CIOs do something extraordinary together?

August 30, 2012 | 1 Comment

With talk of economic instability, risk-adverse leadership, elusive productivity improvements, lack of true innovation and the absurd idea you can do more with less – let’s turn our attention to the two functions in any organizations who can actually get something positive done these days. And let’s challenge them to move from the obvious to… Read More