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Jennifer Beck

Former VP & Gartner Fellow

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Upon Exiting Stage Left: Advice to Marketers

March 31, 2015 | 2 Comments

I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I Need to Know” — and it hit me. I’m going to retire and see what happens. My 18… Read More

Where Does Creativity Come From?

January 23, 2015 | 0 Comments

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won the day. This year it dropped to second place giving way to clients demanding their agencies of record had a grip on their business strategy.… Read More

Is Your Digital Commerce Experience Naughty or Nice?

December 5, 2014 | 3 Comments

“Tis the season in much of the world, when brands will compete for buyers attention, a projected 600 billion in wallet share, and joyful accolades. Right now there are marketing dashboards flashing red and green ready to track product adoption. There are visions of record-breaking sales triggered by all those customers with reward point redemptions… Read More

Take the CMO Leadership Quiz

November 14, 2014 | 6 Comments

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s a tough gig to actually train someone to lead even with disciplined military approaches. Not… Read More

Selling Creative Ideas: Make them Feel it.

August 21, 2014 | 0 Comments

I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”.  We sell our ideas, our self-worth, our right to live on the planet. The skill takes shape as soon as we can talk. Every marketer talks about telling stories… Read More

Approach Content Marketing like the Art of Flower Arranging

March 13, 2014 | 0 Comments

This week, spring is guaranteed to show up in New England at the opening of Boston’s 2014 Flower and Garden Show‎ at the Seaport World Trade center. A New England tradition for over 100 years, this mind-boggling display of flora in every imaginable configuration from single arrangements worthy of an exhibit at the Isabella Stewart… Read More

What Happens When Your Government Goes Off the Grid?

October 3, 2013 | 1 Comment

I asked French Caldwell, my colleague and analyst at Gartner. He said, “At this point 800,000 of the 2.1 million government workers are not required to go to work. The other 1.3 million have to show up. But social security checks will continue, food stamps will still be provided, Medicare claims will be processed, and passports… Read More

Are you a Delighted Consumer?

August 27, 2013 | 1 Comment

Last I checked you and me as consumers and citizens of governments were paying for EVERYTHING. That’s right. We’re the only righteous money trail fueling every business, association, fund, or service from raw steel manufacturers to hamburger joints. In every B2B model, there’s a huge C in there somewhere. If we play out the alphabet,… Read More

Multichannel Marketing is a Perfect Storm of Synergies.

July 3, 2013 | 1 Comment

I had a dream last night that my awesomely aggressive sales targets were dressed up as old men in overalls, smoking cigars, in red wooden rocking chairs on the front porch of the county store. One was wheezing out a tune. The other was playing a pretty mean harmonica riff of Bob Dylan’s “It’s all… Read More

Dancing in the Deterministic, Data-driven World of Digital Marketing

May 30, 2013 | 0 Comments

A major force shaping this world of digital marketing is the move to a more deterministic approach to everything from the creation of marketing assets to the design of campaigns.  “Know your customer” has gone from lip service to hip science.  The lofty notion of business intelligence has gone back to the basics of business… Read More