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Jennifer S. Beck

Former VP & Gartner Fellow

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Upon Exiting Stage Left: Advice to Marketers

By Jennifer S. Beck | March 31, 2015

I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I Need to Know”…


Where Does Creativity Come From?

By Jennifer S. Beck | January 23, 2015

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won the day. This year it dropped to second place giving…


Is Your Digital Commerce Experience Naughty or Nice?

By Jennifer S. Beck | December 05, 2014

“Tis the season in much of the world, when brands will compete for buyers attention, a projected 600 billion in wallet share, and joyful accolades. Right now there are marketing dashboards flashing red and green ready to track product adoption.…


Take the CMO Leadership Quiz

By Jennifer S. Beck | November 14, 2014

There are about 68 million books written on the topic of leadership. No, I haven’t read them all. If you’re leading anything, you don’t have time for that. But I do believe this: true leaders are born that way. It’s…


Selling Creative Ideas: Make them Feel it.

By Jennifer S. Beck | August 21, 2014

I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”.  We sell our ideas, our self-worth, our right to live on the planet. The…


Approach Content Marketing like the Art of Flower Arranging

By Jennifer S. Beck | March 13, 2014

This week, spring is guaranteed to show up in New England at the opening of Boston’s 2014 Flower and Garden Show‎ at the Seaport World Trade center. A New England tradition for over 100 years, this mind-boggling display of flora…