1 April, 2012: After last year’s successful launch of “Real Quadrants,” Gartner has announced the next iteration in the development of its most popular branded deliverable. The Magic Quadrant’s two axes and four categories have proven insufficient to capture the complexities of IT markets in the second decade of the 21st century. Entire product categories [...]
Entries Tagged as 'Real Quadrants'
by Jeffrey Mann | April 1, 2012 | 2 Comments
by Jeffrey Mann | April 2, 2011 | 2 Comments
I had a little fun in yesterday’s April 1 post assigning new names to the Magic Quadrants, and renaming the whole thing to Real Quadrants. I hope I left enough clues that it was a joke, but it actually illustrates a frustrating issue. I am starting the process to update the Externally-Facing Social Software Magic [...]
by Jeffrey Mann | April 1, 2011 | 11 Comments
We are constantly looking at our branded deliverables to see how they can be improved or connect more closely with how our customers use them. Customer feedback has told us that the names of the 4 sections in our Magic Quadrants don’t correspond with how many customers choose to interpret them. Despite our efforts to [...]