Jeffrey Mann

A member of the Gartner Blog Network

Entries Tagged as 'business model'

Can Facebook Out-Twitter Twitter?

by Jeffrey Mann  |  April 28, 2009  |  2 Comments

It’s odd to see a powerhouse like Facebook scrambling to become more like Twitter, a relative upstart with no visible means of revenue. The reported rejected acquisition bid could play a role in a “If you can’t buy them, copy them” way. But clearly, this is what is happening. First Facebook changed its user interface […]


Category: consumerization Facebook microblogging social software Twitter     Tags: , , ,

Twitter’s Future

by Jeffrey Mann  |  April 8, 2009  |  6 Comments

Last week saw fevered speculation about an impending acquisition of Twitter by Google, and just as much fervent debunking of those rumours. I don’t pretend to have any inside information, so I won’t comment on whether this will happen or not. We don’t like commenting on rumours anyway. But I do have some ideas about […]


Category: Google microblogging social software Twitter     Tags: , , ,

The Social Media MacGuffin: A Volume-based Business Model for Twitter

by Jeffrey Mann  |  March 27, 2009  |  6 Comments

Twitter famously has no visible means of financial support, aside from the money it has raised from venture capital firms. A viable business model for Twitter has become the elusive MacGuffin sought by many observers of social media, like the statuette in the Maltese Falcon. Fairly vague comments from Twitter co-founder Biz Stone have ignited […]


Category: blogging social software startup Twitter     Tags: , , , ,