Jeffrey Mann

A member of the Gartner Blog Network

Entries Tagged as 'business model'


Can Facebook Out-Twitter Twitter?

by Jeffrey Mann  |  April 28, 2009  |  2 Comments

It’s odd to see a powerhouse like Facebook scrambling to become more like Twitter, a relative upstart with no visible means of revenue. The reported rejected acquisition bid could play a role in a “If you can’t buy them, copy them” way. But clearly, this is what is happening. First Facebook changed its user interface […]

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Category: consumerization Facebook microblogging social software Twitter     Tags: , , ,

Twitter’s Future

by Jeffrey Mann  |  April 8, 2009  |  6 Comments

Last week saw fevered speculation about an impending acquisition of Twitter by Google, and just as much fervent debunking of those rumours. I don’t pretend to have any inside information, so I won’t comment on whether this will happen or not. We don’t like commenting on rumours anyway. But I do have some ideas about […]

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Category: Google microblogging social software Twitter     Tags: , , ,

The Social Media MacGuffin: A Volume-based Business Model for Twitter

by Jeffrey Mann  |  March 27, 2009  |  6 Comments

I never really bought into the idea that Twitter would eventually have to start taking advertising or charge users directly. Charging individual users would certainly drive many people away, this hoax announcement notwithstanding. Unless done extremely carefully, so would advertising in the way most web sites do it. More people access Twitter using third party […]

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Category: blogging social software startup Twitter     Tags: , , , ,