Jeffrey Mann

A member of the Gartner Blog Network

Entries Categorized as 'Twitter'


Twitter’s Future

by Jeffrey Mann  |  April 8, 2009  |  6 Comments

Last week saw fevered speculation about an impending acquisition of Twitter by Google, and just as much fervent debunking of those rumours. I don’t pretend to have any inside information, so I won’t comment on whether this will happen or not. We don’t like commenting on rumours anyway. But I do have some ideas about [...]

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Category: Google microblogging social software Twitter     Tags: , , ,

The Social Media MacGuffin: A Volume-based Business Model for Twitter

by Jeffrey Mann  |  March 27, 2009  |  6 Comments

Twitter famously has no visible means of financial support, aside from the money it has raised from venture capital firms. A viable business model for Twitter has become the elusive MacGuffin sought by many observers of social media, like the statuette in the Maltese Falcon. Fairly vague comments from Twitter co-founder Biz Stone have ignited [...]

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Category: blogging social software startup Twitter     Tags: , , , ,

Experiencing SXSW, One Tweet at a Time

by Jeffrey Mann  |  March 16, 2009  |  1 Comment

A year ago, I had no idea what the letters SXSW signified. South By Southwest started as a small music festival in Austin, Texas, but has now grown into a collection of festivals encompassing music, film, media and interactive technologies. I have never been to SXSW, but I come close to feeling like I have, [...]

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Category: Twitter     Tags: , ,

Great UI needed for social software controls

by Jeffrey Mann  |  February 1, 2009  |  6 Comments

This New York Times article reflects an issue that has been lurking at the back of my mind ever since I started using social media sites like Twitter, Facebook, Flickr, Yammer, Linkedin and my infrequent private blog. While I’m not a really high volume poster, I like to share a fair amount of stuff on [...]

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Category: blogging consumerization social software Twitter     Tags: , , , ,

Why I Tweet

by Jeffrey Mann  |  January 12, 2009  |  8 Comments

I’ve been using Twitter for the last ten months or so, and many people have asked me why. How can sending 140 character missives into the ether be a good thing? The simplest answer is that it’s fun. I enjoy coming up with quick little updates on what I am thinking about or doing, and [...]

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Category: being an analyst blogging consumerization social software Twitter     Tags: , , ,