As an analyst, I often see new Big Things coming by. Things like cloud, big data, mobility, even going back to client-server. The reaction of established vendors to these Big Things is pretty predictable, even depressingly so. Here is what it looks like, where X = whatever is new.
- X will never work
- No one really wants X.
- No one really needs X.
- X might be promising but it is 10-20 years away.
- X is an option for those who need it.
- X is an option for those who want it.
- X is important to us.
- X is critical to our strategy.
- Our X is better than everyone else’s.
- We have always had X.
- We invented X.
So try substituting whatever new thing you are following for X and see where your vendor falls in this cycle. Watch out for signs that they are about to go to the next stage.
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