1 April, 2012: After last year’s successful launch of “Real Quadrants,” Gartner has announced the next iteration in the development of its most popular branded deliverable. The Magic Quadrant’s two axes and four categories have proven insufficient to capture the complexities of IT markets in the second decade of the 21st century. Entire product categories become features of broader products at a dizzying rate. Disruptive innovators find ways to split existing markets in a new way by focusing on a different way of using or combining familiar capabilities. IT buyers are faced with a wide and constantly shifting range of offerings that could fit their needs, in many different ways.
Attempts to introduce nested quadrants or to add a third or fourth axis proved inadequate, as shown below.
The only figure that could adequately cope with the complexity of the current IT market landscape is a fractal, a figure that can represent deep levels of complexity without losing fidelity.
Unfortunately, Magic Fractals cannot be adequately represented on a two dimensional web page. However, this video shows a possible representation of a Magic Fractal, although the final version is likely to be different.