Gartner Blog Network

Gartner Introduces “Magic Fractals”

by Jeffrey Mann  |  April 1, 2012  |  2 Comments

1 April, 2012: After last year’s successful launch of “Real Quadrants,” Gartner has announced the next iteration in the development of its most popular branded deliverable. The Magic Quadrant’s two axes and four categories have proven insufficient to capture the complexities of IT markets in the second decade of the 21st century. Entire product categories become features of broader products at a dizzying rate. Disruptive innovators find ways to split existing markets in a new way by focusing on a different way of using or combining familiar capabilities. IT buyers are faced with a wide and constantly shifting range of offerings that could fit their needs, in many different ways.

Attempts to introduce nested quadrants or to add a third or fourth axis proved inadequate, as shown below. 

Magic Quadrant 3D!             Nested MQs

The only figure that could adequately cope with the complexity of the current IT market landscape is a fractal, a figure that can represent deep levels of complexity without losing fidelity.

Unfortunately, Magic Fractals cannot be adequately represented on a two dimensional web page. However, this video  shows a possible representation of a Magic Fractal, although the final version is likely to be different.

Category: humor  magic-quadrant  

Tags: april-fools  magic-fractals  magic-quadrant  real-quadrants  

Jeffrey Mann
Research VP
14 years at Gartner
26 years IT industry

Jeffrey Mann is a research vice president for collaboration and social software at Gartner Research. Mr. Mann focuses on social software, team workspaces, the collaboration market and knowledge management. Read Full Bio

Thoughts on Gartner Introduces “Magic Fractals”

  1. […] ‘Magic Fractals’ had us going for a minute or two, as did this one about a sabre-toothed […]

  2. […] every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.