Jeffrey MannWe are constantly looking at our branded deliverables to see how they can be improved or connect more closely with how our customers use them. Customer feedback has told us that the names of the 4 sections in our Magic Quadrants don’t correspond with how many customers choose to interpret them. Despite our efforts to explain how these are intended to be used, many customers insist on ignoring the real intentions behind the structure and assign simplistic interpretations to what each placement means.
Therefore, as of April 1, 2011 we will be renaming the Magic Quadrants and calling them “Real Quadrants®” and changing the names of each quadrant. Rather than Challengers, Leaders, Niche Players and Visionaries, the corresponding sections will be named as indicated below to correspond more closely with these simplistic interpretations.
It will take some time to finish reformatting existing documents. We expect to have this completed and will launch them all simultaneously on April 31, 2011. We have not yet come up with a name for the fifth quadrant introduced in Mark McDonald’s new magic MQ, which launched today.
For more information about Real Quadrants, please click here.
Category: being an analyst humor Magic Quadrant Tags: April Fools, Challengers, Leaders, MQ, Niche, Real Quadrants, satire, Visionaries
11 responses so far ↓
1 Heidi Bartlett, Edelman April 1, 2011 at 3:00 pm
Very clever. Perfect for April 1.
2 Stu Pidaso April 1, 2011 at 3:47 pm
Reminds me of the Finders, Losers, Weepers, Keepers quadrant from the mid 2000s. God I’m old.
3 Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant? April 1, 2011 at 4:40 pm
[...] Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant?By Zoli Erdos on April 1, 2011 Gartner introduced their Real (Magic) Quadrant: [...]
4 PhilD April 2, 2011 at 4:51 am
How did you get this past the SRB?
5 Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant? « Digital Naiv – Stefan63's Blog April 3, 2011 at 1:04 pm
[...] Gartner introduced their Real (Magic) Quadrant: [...]
6 Seismic consolidation in the analyst landscape « The IIAR Blog April 4, 2011 at 11:18 am
[...] Gartner Introduces “Real Quadrants” on April 1, 2011 [...]
7 Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant? | Zoli's Blog April 5, 2011 at 11:29 pm
[...] Gartner introduced their Real (Magic) Quadrant: [...]
8 [EN] Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant? « Digital Naiv – StefanP's Business Blog October 9, 2012 at 5:16 am
[...] Gartner introduced their Real (Magic) Quadrant: [...]
9 Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant? October 22, 2012 at 8:12 pm
[...] Gartner introduced their Real (Magic) Quadrant: [...]
10 MQ : CloudAve March 25, 2013 at 2:08 pm
[...] Sick of their boring original, Gartner themselves introduced the Real (Magic) Quadrant: [...]
11 Blueprint to Re-Cycle the much Hyped MagiK Kvadrant : Enterprise Irregulars March 25, 2013 at 2:47 pm
[...] Sick of their boring original, Gartner themselves introduced the Real (Magic) Quadrant: [...]
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