You may not have realized it, but today is the third annual Safer Internet Day, a day to promote safer and more responsible use of online technology and mobile phones, especially for children and young people around the world. The awkward name, doofy logo and stiff language quickly identify this as a government initiative (with €55 million of sponsorship from the European Union) that is unlikely to get much acceptance from the people it is aimed at. However, it’s hard to argue with the project’s goals.
The theme for 2010 is “Think B4 U post!” (sic), with videos and posters aimed at reminding people of the potential consequences of posting embarrassing videos and pictures, or worse. Something that “seemed like a good idea at the time” often goes pretty wrong when populated across the Internet.
While the primary audience of Safer Internet Day is kids, the advice given also has relevance to enterprises. As so often happens, what is important to consumer users of social media, also apply to businesses:
Kids: Have you thought about what could happen if people you don’t know see what you are about to post?
Enterprises: Have you done an impact/risk assessment of what could happen if your social media sites are compromised?
Kids: Do you think about and use the privacy settings of the social networks you use?
Enterprises: Do you understand and effectively use the security and privacy protection capabilities of the collaboration products you use?
Kids: Do you know how much you can trust the people you “friend” into your network?
Enterprises: Do you understand the limits of trust with the partners you collaborate with?
Are you following the advice that you are giving your kids?
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