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	<title>Comments on: Of Microblogging, Twitter and Hype Cycles</title>
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	<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/</link>
	<description>A member of the Gartner Blog Network</description>
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		<title>By: Twappy Twirthday Twittter</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-4618</link>
		<dc:creator>Twappy Twirthday Twittter</dc:creator>
		<pubDate>Wed, 05 Jan 2011 16:14:26 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-4618</guid>
		<description>[...] Twitter, the concept of microblogging has been slower to catch on, but it&#8217;s coming. Frequent, small updates can provide value [...]</description>
		<content:encoded><![CDATA[<p>[...] Twitter, the concept of microblogging has been slower to catch on, but it&#8217;s coming. Frequent, small updates can provide value [...]</p>
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		<title>By: Gaurav</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3897</link>
		<dc:creator>Gaurav</dc:creator>
		<pubDate>Wed, 04 Nov 2009 09:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3897</guid>
		<description>I want to bring to your attention www.emote.in 

Emote is a concept of sharing emotions, built over microblogging with full functionality of a social-networking site and a beautiful scrolling TIMELINE ( www.emote.in/misc/images/timeline.JPG )

emote is a microblogging service; which is a platform to - 
1. broadcast and share your emotions with your family, friends and with the entire world. 
2. Make yourself heard, comment on news, stories and current affair. 
3. Share your experiences, memories and events with your friends and family. 
4. Connect with different people with similar emotional attributes as yours. 
(ex: if atrocities on animals make you sad, connect with others who share the same feeling) 
5. Jot-down your experiences. You usually have so many things to say - a constant stream of thoughts, comments and observations running through your head continuously. 

6. A wonderful TIMELINE that arranges your messages in a chronological order date by date. 
(A prominent micro-blog reviewer thinks so!) 
http://emote.in/notice/2595 

Sometimes, the important connections we make are the ones we make with ourselves.</description>
		<content:encoded><![CDATA[<p>I want to bring to your attention <a href="http://www.emote.in" rel="nofollow">http://www.emote.in</a> </p>
<p>Emote is a concept of sharing emotions, built over microblogging with full functionality of a social-networking site and a beautiful scrolling TIMELINE ( <a href="http://www.emote.in/misc/images/timeline.JPG" rel="nofollow">http://www.emote.in/misc/images/timeline.JPG</a> )</p>
<p>emote is a microblogging service; which is a platform to &#8211;<br />
1. broadcast and share your emotions with your family, friends and with the entire world.<br />
2. Make yourself heard, comment on news, stories and current affair.<br />
3. Share your experiences, memories and events with your friends and family.<br />
4. Connect with different people with similar emotional attributes as yours.<br />
(ex: if atrocities on animals make you sad, connect with others who share the same feeling)<br />
5. Jot-down your experiences. You usually have so many things to say &#8211; a constant stream of thoughts, comments and observations running through your head continuously. </p>
<p>6. A wonderful TIMELINE that arranges your messages in a chronological order date by date.<br />
(A prominent micro-blog reviewer thinks so!)<br />
<a href="http://emote.in/notice/2595" rel="nofollow">http://emote.in/notice/2595</a> </p>
<p>Sometimes, the important connections we make are the ones we make with ourselves.</p>
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		<title>By: Jeffrey Mann</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3718</link>
		<dc:creator>Jeffrey Mann</dc:creator>
		<pubDate>Mon, 24 Aug 2009 11:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3718</guid>
		<description>Chris, 
Thank you for explaining me better than I did. I do indeed think that microblogging, along with a number of other techniques, can be effective in introducing E2.0 to an organization, as well as being a cool thing in itself. 
Your ideas about embedding microblogging in IM are intriguing, but I&#039;m not sure it is the end of the road for activity streams. Activity streams need to hoover up all kinds of activity. IM and microblogging is a good start, but lots of other events are valuable too. 
I think that we will want to embed microblogging in IM, but also in other clients. Look for more research on this idea from Matt Cain and other analysts, under the idea of Collaboration 4.0.</description>
		<content:encoded><![CDATA[<p>Chris,<br />
Thank you for explaining me better than I did. I do indeed think that microblogging, along with a number of other techniques, can be effective in introducing E2.0 to an organization, as well as being a cool thing in itself.<br />
Your ideas about embedding microblogging in IM are intriguing, but I&#8217;m not sure it is the end of the road for activity streams. Activity streams need to hoover up all kinds of activity. IM and microblogging is a good start, but lots of other events are valuable too.<br />
I think that we will want to embed microblogging in IM, but also in other clients. Look for more research on this idea from Matt Cain and other analysts, under the idea of Collaboration 4.0.</p>
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		<title>By: The Web2Marketer &#187; Blog Archive &#187; weekly (weekly)</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3706</link>
		<dc:creator>The Web2Marketer &#187; Blog Archive &#187; weekly (weekly)</dc:creator>
		<pubDate>Sun, 23 Aug 2009 00:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3706</guid>
		<description>[...] Of Microblogging, Twitter and Hype Cycles &#124; Gartner blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Of Microblogging, Twitter and Hype Cycles | Gartner blog [...]</p>
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		<title>By: Chris Almond</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3647</link>
		<dc:creator>Chris Almond</dc:creator>
		<pubDate>Fri, 21 Aug 2009 17:51:13 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3647</guid>
		<description>Greg - I think that in general, Jeffrey&#039;s last sentence statement has the ring of truth to it.  Re-read it.  He isn&#039;t saying that micro-blogging is not an effective gateway drug to e2.0 addiction.  He&#039;s saying that he expects micro-blogging solutions ala twitter will have higher adoption hoops to jump through inside the enterprise relative to other recently introduced collaborative technologies.  I agree.  I&#039;ll guess that your org has been successful in deploying and main-streaming a micro-blogging solution because you had very high level support, and very skilled/effective cultural-technical evangelists leading the charge. ;-)

I agree with Jeffrey&#039;s and Lewis&#039;s comments about activity streaming too.  Activity streaming is micro-blogging with contextual and process oriented focus.  This was the most valuable use I found at IBM for using their internal beta &quot;BlueTwit&quot; micro-blogging system.  I managed project teams during intensive short term content development sprints.  We used BlueTwit with our own project hash tag as a way to keep all team members on the same frequency.  As a PM, I saw this as a great new tool for focusing team activity, coordination, and for measuring the activity pulse of the project team.

From an application infrastructure point of view there is a fine line between between micro-blogging inside focused activity streams that are part of a wide open broadcast environment like twitter, and the provisioning of dedicated persistent chat rooms.  The latter has been an option available or some time now from leading instant messaging platform vendors.  These dedicated chat rooms can persist, (they don&#039;t go away once every leaves for the day) and are only visible to those invited to the chat.  They can be just as effective for group activity streaming as Twitter, plus access controls and confidentiality are built in.  But those last attributes makes them very un-twitter like.  And isn&#039;t closed by default instead of open by default the antithesis of E2.0?

If I were managing product development for one of the big instant messaging vendors, here is the feature addition I would be pushing for in the next major release:  broadcast, subscription based IM channels.  IOWs, add enterprise &quot;twitter&quot; to the platform.  From an end user&#039;s point of view this means:

&gt; I have one additional member in my chat client contact list: &quot;MyBroadcast&quot;
&gt; When I send an &quot;IM&quot; to that recipient I&#039;m actually broadcasting it to anyone that subscribes to my channel within the IM enterprise.
&gt; I have an extra grouping with my chat client UI that expands to show everyone in the IM enterprise to which I subscribe (ie. &quot;follow&quot;). 
&gt; The UI presents a tabbed interface. One tab shows the follow stream for everyone. Other tabs may appear as needed to follow activity in one or more persistent chat rooms that I&#039;m a part of (ie. activity stream rooms). I guess you could expand all the tabs out ala Tweetdeck to show all streams in one window too.
&gt; When I startup a traditional p2p chat this also appears as a new tab...

In other words, full twitter like functionality embedded into existing enterprise IM platform.  It seems to me that the unique strengths of enterprise IM servers (ie. multi-plexed, switched point-to-point and point-to-many content streaming) makes them prime candidates for addition of micro-blogging functionality ala twitter.

Bolt this onto your existing investment in hosting enterprise IM and the oh-so-hot-and-trendy new social functionality that Twitter/Yammer/Identi.ca, etc... provides is now available in your enterprise - without the incremental increase in infrastructure complexity that bringing in a new app vendor and a new hosting platform would cause.  The user doesn&#039;t have to startup two desktop client apps to micro-blog and IM. It&#039;s automatically integrated with the enterprise directory.  It appears within a client app UI that is already familiar to your end users. Etc...

Jeffrey - so how close is this activity streaming concept to your interpretation of what a &quot;wave&quot; is, ala google?</description>
		<content:encoded><![CDATA[<p>Greg &#8211; I think that in general, Jeffrey&#8217;s last sentence statement has the ring of truth to it.  Re-read it.  He isn&#8217;t saying that micro-blogging is not an effective gateway drug to e2.0 addiction.  He&#8217;s saying that he expects micro-blogging solutions ala twitter will have higher adoption hoops to jump through inside the enterprise relative to other recently introduced collaborative technologies.  I agree.  I&#8217;ll guess that your org has been successful in deploying and main-streaming a micro-blogging solution because you had very high level support, and very skilled/effective cultural-technical evangelists leading the charge. <img src='http://blogs.gartner.com/jeffrey_mann/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>I agree with Jeffrey&#8217;s and Lewis&#8217;s comments about activity streaming too.  Activity streaming is micro-blogging with contextual and process oriented focus.  This was the most valuable use I found at IBM for using their internal beta &#8220;BlueTwit&#8221; micro-blogging system.  I managed project teams during intensive short term content development sprints.  We used BlueTwit with our own project hash tag as a way to keep all team members on the same frequency.  As a PM, I saw this as a great new tool for focusing team activity, coordination, and for measuring the activity pulse of the project team.</p>
<p>From an application infrastructure point of view there is a fine line between between micro-blogging inside focused activity streams that are part of a wide open broadcast environment like twitter, and the provisioning of dedicated persistent chat rooms.  The latter has been an option available or some time now from leading instant messaging platform vendors.  These dedicated chat rooms can persist, (they don&#8217;t go away once every leaves for the day) and are only visible to those invited to the chat.  They can be just as effective for group activity streaming as Twitter, plus access controls and confidentiality are built in.  But those last attributes makes them very un-twitter like.  And isn&#8217;t closed by default instead of open by default the antithesis of E2.0?</p>
<p>If I were managing product development for one of the big instant messaging vendors, here is the feature addition I would be pushing for in the next major release:  broadcast, subscription based IM channels.  IOWs, add enterprise &#8220;twitter&#8221; to the platform.  From an end user&#8217;s point of view this means:</p>
<p>&gt; I have one additional member in my chat client contact list: &#8220;MyBroadcast&#8221;<br />
&gt; When I send an &#8220;IM&#8221; to that recipient I&#8217;m actually broadcasting it to anyone that subscribes to my channel within the IM enterprise.<br />
&gt; I have an extra grouping with my chat client UI that expands to show everyone in the IM enterprise to which I subscribe (ie. &#8220;follow&#8221;).<br />
&gt; The UI presents a tabbed interface. One tab shows the follow stream for everyone. Other tabs may appear as needed to follow activity in one or more persistent chat rooms that I&#8217;m a part of (ie. activity stream rooms). I guess you could expand all the tabs out ala Tweetdeck to show all streams in one window too.<br />
&gt; When I startup a traditional p2p chat this also appears as a new tab&#8230;</p>
<p>In other words, full twitter like functionality embedded into existing enterprise IM platform.  It seems to me that the unique strengths of enterprise IM servers (ie. multi-plexed, switched point-to-point and point-to-many content streaming) makes them prime candidates for addition of micro-blogging functionality ala twitter.</p>
<p>Bolt this onto your existing investment in hosting enterprise IM and the oh-so-hot-and-trendy new social functionality that Twitter/Yammer/Identi.ca, etc&#8230; provides is now available in your enterprise &#8211; without the incremental increase in infrastructure complexity that bringing in a new app vendor and a new hosting platform would cause.  The user doesn&#8217;t have to startup two desktop client apps to micro-blog and IM. It&#8217;s automatically integrated with the enterprise directory.  It appears within a client app UI that is already familiar to your end users. Etc&#8230;</p>
<p>Jeffrey &#8211; so how close is this activity streaming concept to your interpretation of what a &#8220;wave&#8221; is, ala google?</p>
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		<title>By: Lewis Shepherd</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3582</link>
		<dc:creator>Lewis Shepherd</dc:creator>
		<pubDate>Thu, 20 Aug 2009 11:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3582</guid>
		<description>JM - great post. I agree with your observations, particularly the assessment that &quot;activity streams in the enterprise...have a lot more potential.&quot; We&#039;re working along that premise at Microsoft (as others are).</description>
		<content:encoded><![CDATA[<p>JM &#8211; great post. I agree with your observations, particularly the assessment that &#8220;activity streams in the enterprise&#8230;have a lot more potential.&#8221; We&#8217;re working along that premise at Microsoft (as others are).</p>
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		<title>By: Greg Lowe</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3569</link>
		<dc:creator>Greg Lowe</dc:creator>
		<pubDate>Wed, 19 Aug 2009 22:47:46 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3569</guid>
		<description>I strongly disagree with the last sentence. As one of the members of the 2.0 Adoption Council that Susan refers to, Micro-sharing has really provided a gateway to many other 2.0 endeavors in my company. We spent much time initially using the tool to debate the value of micro-blogging, but as more people came on board, the conversations have also changed. One year later, the solution is now as commonplace in a discussion as e-mail, or the Intranet. I think Micro-blogging will change and morph again as other disruptive technologies make their way into the Enterprise 2.0 space, but due to its simple elegance, I do see it being an easy launching point for any company looking to be more collaborative.</description>
		<content:encoded><![CDATA[<p>I strongly disagree with the last sentence. As one of the members of the 2.0 Adoption Council that Susan refers to, Micro-sharing has really provided a gateway to many other 2.0 endeavors in my company. We spent much time initially using the tool to debate the value of micro-blogging, but as more people came on board, the conversations have also changed. One year later, the solution is now as commonplace in a discussion as e-mail, or the Intranet. I think Micro-blogging will change and morph again as other disruptive technologies make their way into the Enterprise 2.0 space, but due to its simple elegance, I do see it being an easy launching point for any company looking to be more collaborative.</p>
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		<title>By: Dov Sharon</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3567</link>
		<dc:creator>Dov Sharon</dc:creator>
		<pubDate>Wed, 19 Aug 2009 21:26:13 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3567</guid>
		<description>Jeffrey, we at Contactmind believe in your comment &quot;Actually, I think that microblogging will push the adoption of activity streams in the enterprise, which have a lot more potential. That is where microsharing is going, ultimately&quot;. Clearly enterprise business people may benefit from activity streams in a number of ways:

a) Getting &#039;news breaks&#039; on important events and experts&#039; takes on such events.
b) Generate new focused relationship that match enterprise personnel busines targets
c) Save selected streams as a data layer of prospects&#039; throughts, desires and wants.

Crucial for relationship nurturing on the road to more business closed.</description>
		<content:encoded><![CDATA[<p>Jeffrey, we at Contactmind believe in your comment &#8220;Actually, I think that microblogging will push the adoption of activity streams in the enterprise, which have a lot more potential. That is where microsharing is going, ultimately&#8221;. Clearly enterprise business people may benefit from activity streams in a number of ways:</p>
<p>a) Getting &#8216;news breaks&#8217; on important events and experts&#8217; takes on such events.<br />
b) Generate new focused relationship that match enterprise personnel busines targets<br />
c) Save selected streams as a data layer of prospects&#8217; throughts, desires and wants.</p>
<p>Crucial for relationship nurturing on the road to more business closed.</p>
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		<title>By: Keith Privette</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3565</link>
		<dc:creator>Keith Privette</dc:creator>
		<pubDate>Wed, 19 Aug 2009 20:50:49 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3565</guid>
		<description>Good article and information the disagreement I have is yes if you take microblogging as your only approach to socializing your enterprise that will fail big time.  It has to be a strategy and an ecosystem of acceptable ways of communicating interactively on and offline or using both at the same time.

There is no silver bullet and cultural factor hinder openness more than anything.  Great you have twitter, blogging, facebook, profile creation, document sharing to achieve collaboration and open dialouges publicly if your culture is one of heriarchary, controlled messaging, and frankly fear of disagreeing with upper levels of the enterprise none of this stuff goes through any part of the curve.

I tend to focus more on the aspects of the strategy of engagement all these new tools provide to bring all the aspects of engagement in the B2C, B2B and P2P closer together to really produce innovative solutions.  

Good explanation of the curve and trough! Thank you</description>
		<content:encoded><![CDATA[<p>Good article and information the disagreement I have is yes if you take microblogging as your only approach to socializing your enterprise that will fail big time.  It has to be a strategy and an ecosystem of acceptable ways of communicating interactively on and offline or using both at the same time.</p>
<p>There is no silver bullet and cultural factor hinder openness more than anything.  Great you have twitter, blogging, facebook, profile creation, document sharing to achieve collaboration and open dialouges publicly if your culture is one of heriarchary, controlled messaging, and frankly fear of disagreeing with upper levels of the enterprise none of this stuff goes through any part of the curve.</p>
<p>I tend to focus more on the aspects of the strategy of engagement all these new tools provide to bring all the aspects of engagement in the B2C, B2B and P2P closer together to really produce innovative solutions.  </p>
<p>Good explanation of the curve and trough! Thank you</p>
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		<title>By: Susan Scrupski</title>
		<link>http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/comment-page-1/#comment-3563</link>
		<dc:creator>Susan Scrupski</dc:creator>
		<pubDate>Wed, 19 Aug 2009 19:48:50 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/jeffrey_mann/2009/08/19/of-microblogging-twitter-and-hype-cycles/#comment-3563</guid>
		<description>Maybe the hype cycle is about productivity, but introducing 2.0 into the enterprise goes far beyond increasing productivity.  The group of folks driving the change in this regard are not necessarily in IT, either.  A recent poll we took of our members showed an overwhelming majority in lines of business, not IT.  Small sample, but these folks are on the front lines of reinventing the +circulation system+ of  large organizations.  Easy tools like micro-sharing can become the heart of that reinvention.

There&#039;s really no reason why work can&#039;t be &quot;fun and fascinating&quot; behind the firewall.   That includes all forms of socialworking:  publishing, commenting, connecting, collaborating, co-creating, recommending, and so on.</description>
		<content:encoded><![CDATA[<p>Maybe the hype cycle is about productivity, but introducing 2.0 into the enterprise goes far beyond increasing productivity.  The group of folks driving the change in this regard are not necessarily in IT, either.  A recent poll we took of our members showed an overwhelming majority in lines of business, not IT.  Small sample, but these folks are on the front lines of reinventing the +circulation system+ of  large organizations.  Easy tools like micro-sharing can become the heart of that reinvention.</p>
<p>There&#8217;s really no reason why work can&#8217;t be &#8220;fun and fascinating&#8221; behind the firewall.   That includes all forms of socialworking:  publishing, commenting, connecting, collaborating, co-creating, recommending, and so on.</p>
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