A year ago, I had no idea what the letters SXSW signified. South By Southwest started as a small music festival in Austin, Texas, but has now grown into a collection of festivals encompassing music, film, media and interactive technologies. I have never been to SXSW, but I come close to feeling like I have, without leaving my house in France. Many of the 300 or so people I follow on Twitter are at the festival, and they are a talkative bunch. Overall, about 40 Tweets are appearing per minute that mention SXSW, so I know that Facebook made a big announcement there, the Driskill is the cool place to hang out, and the Pool party was pretty wild. Aside from the loud music, goody bags and networking, I feel like I’m catching a lot of what’s going on
I still haven’t really figured out how an arts festival became such a technology destination, but the Interactive event is certainly attracting a wide audience among people in the social software and collaboration industry. It would be nice if some of the European music festivals moved into interactive media, so I wouldn’t have to go so far. I could see the Holland Festival or Montreux Jazz Festival moving this way.
While I can fool myself into thinking that Twitter is a good substitute, it actually is mostly whetting my appetite to see what it is really like. I hope that I can find a way to make it to SXSW in meatspace next year. Cyberspace only takes you so far.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
Align Marketing & Customer Experience to Build Loyal Advocates
EDT: 10:00 a.m. & 1:00 p.m. | PDT: 7:00 a.m. & 10:00 a.m. | GMT: 14:00 & 17:00 Great customer experience design demands data-driven...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.