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Experiencing SXSW, One Tweet at a Time

by Jeffrey Mann  |  March 16, 2009  |  1 Comment

image A year ago, I had no idea what the letters SXSW signified. South By Southwest started as a small music festival in Austin, Texas, but has now grown into a collection of festivals encompassing music, film, media and interactive technologies. I have never been to SXSW, but I come close to feeling like I have, without leaving my house in France. Many of the 300 or so people I follow on Twitter are at the festival, and they are a talkative bunch. Overall, about 40 Tweets are appearing per minute that mention SXSW, so I know that Facebook made a big announcement there, the Driskill is the cool place to hang out, and the Pool party was pretty wild. Aside from the loud music, goody bags and networking, I feel like I’m catching a lot of what’s going on

I still haven’t really figured out how an arts festival became such a technology destination, but the Interactive event is certainly attracting a wide audience among people in the social software and collaboration industry. It would be nice if some of the European music festivals moved into interactive media, so I wouldn’t have to go so far. I could see the Holland Festival or Montreux Jazz Festival moving this way.

While I can fool myself into thinking that Twitter is a good substitute, it actually is mostly whetting my appetite to see what it is really like. I hope that I can find a way to make it to SXSW in meatspace next year. Cyberspace only takes you so far.

Category: twitter-vendors  

Tags: festivals  sxsw  twitter  

Jeffrey Mann
Research VP
14 years at Gartner
26 years IT industry

Jeffrey Mann is a research vice president for collaboration and social software at Gartner Research. Mr. Mann focuses on social software, team workspaces, the collaboration market and knowledge management. Read Full Bio

Thoughts on Experiencing SXSW, One Tweet at a Time

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