Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Jay Wilson

Research Director
Jay Wilson focuses on helping clients achieve optimal results in social marketing, with an emphasis on measurable results and impacts to customer experience. Previously, he led social marketing efforts at a large digital advertising...
Read Full Bio

Blog

(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

Jay Wilson | February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been on one of the marketing cloud platforms, but found the…

Read Post

Blog

Microsoft and LinkedIn: The Potential and the Risk for Marketers

Jay Wilson | June 15, 2016

On Monday morning, I was reading one of Augie Ray’s compelling critiques of LinkedIn user behavior when the news broke – the professional social network had been acquired by Microsoft for $26.2 billion. This one seemed to catch everyone by…

Read Post

Blog

The Customer Experience Expectation Gap

Jay Wilson | May 15, 2016

Last Monday afternoon, as I rode to JFK Airport en route to a conference, I realized that I’d left my travel credit card on my dresser.  My gut instinct was to have the driver turn around so I could get it…

Read Post

Blog

Generation Emoji

Jay Wilson | April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of course, they conducted an emoji wedding. Yes, a wedding ceremony…

Read Post

Blog

Independents Day: Agility Makes Smaller Agencies Appealing

Jay Wilson | April 01, 2016

Last week, after a grueling (albeit incredibly fun) evaluation process, we published our latest Magic Quadrant for Global Digital Marketing Agencies.  While the research focuses on 21 of the largest global agencies, it became apparent that independent and boutique agencies…

Read Post

Blog

Is Social Commerce Ready to Bloom?

Jay Wilson | March 25, 2016

Here in Connecticut, the first official day of spring was met by a fizzled-out nor’easter that left two inches of pristine white snow coating trees and rooftops.  Winter’s last gasp was beautiful, and as I walked my children to school,…

Read Post

Blog

IBM iX, The Whole Egg, and the Agency of Tomorrow

Jay Wilson | February 05, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy to look at this triple-play as just another episode in…

Read Post

Blog

Despite Earnings Gloom, Don’t Count Twitter Out

Jay Wilson | October 28, 2015

Despite Wall Street’s pessimism following Twitter’s 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction with investors, first and foremost because it is (unfairly) compared…

Read Post

Blog

As Instagram Evolves, Authenticity Remains

Jay Wilson | September 02, 2015

“I think if you’re given a clean, fresh palette, and you do whatever you want, it’s almost too much freedom, at least for me.” – Damien Correll, Art Director As Instagram abandons its iconic, square picture format, marketers should be…

Read Post

Blog

(Social Media) Life Moves Pretty Fast

Jay Wilson | August 27, 2015

One of the biggest challenges for digital marketers is the speed at which social media moves. Conversations, trends, and potential crises come and go on an hourly basis, while traditional marketing processes align to weeks and months. The ability to identify and engage…

Read Post