Is Social Marketing Still….Social?

By Jay Wilson | June 23, 2017

The other day, Elizabeth Shaw and I were talking social marketing with some agency folks who mentioned that they no longer create purely organic content and campaigns on behalf of clients.  Everything has to have paid support.  This approach makes…


(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

By Jay Wilson | February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been on one of the marketing cloud platforms, but found the…


Microsoft and LinkedIn: The Potential and the Risk for Marketers

By Jay Wilson | June 15, 2016

On Monday morning, I was reading one of Augie Ray’s compelling critiques of LinkedIn user behavior when the news broke – the professional social network had been acquired by Microsoft for $26.2 billion. This one seemed to catch everyone by…


The Customer Experience Expectation Gap

By Jay Wilson | May 15, 2016

Last Monday afternoon, as I rode to JFK Airport en route to a conference, I realized that I’d left my travel credit card on my dresser.  My gut instinct was to have the driver turn around so I could get it…


Generation Emoji

By Jay Wilson | April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of course, they conducted an emoji wedding. Yes, a wedding ceremony…


Independents Day: Agility Makes Smaller Agencies Appealing

By Jay Wilson | April 01, 2016

Last week, after a grueling (albeit incredibly fun) evaluation process, we published our latest Magic Quadrant for Global Digital Marketing Agencies.  While the research focuses on 21 of the largest global agencies, it became apparent that independent and boutique agencies…