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Mobile Products Beyond the MADP Magic Quadrant

by Jason Wong  |  November 26, 2014  |  Comments Off on Mobile Products Beyond the MADP Magic Quadrant

The Mobile Application Development Platforms (MADP) Magic Quadrant is one of the more popular reports read by clients. However, mobile development is such a broad space that we can’t cover all the sub-segments of the market in that MQ report. This is why we have recently introduced a couple of Market Guides to address other categories of mobile development products.

One guide is the Market Guide for Mobile Web Adaptation PlatformsMobile Web adaptation platforms take existing websites and content and adapt them to mobile form factors to create a user experience specifically for the target mobile device. Although these platforms may share some attributes with MADPs, they specifically target websites and Web content to transform to mobile form factors.

Some platforms offer advanced capabilities in transcoding graphics, complex layout adaptation, server-side logic extension, and mobile device feature integration, such as geolocation. Platform providers range from visual development-oriented tools to full development platforms, and many vendors offer end-to-end consulting, design, development and management. Mobile Web adaptation vendors provide a server-based solution via a cloud service for global coverage — typically leveraging PaaS partners like Amazon or IBM — while some also permit on-premises deployments.

Another guide is the Market Guide for Rapid Mobile App Development Tools. Most IT groups are unable to keep up with the growing demand for mobile apps within most organizations. Traditional approaches to delivering mobile apps using conventional coding and MADP tools demand skills that are in short supply and result in relatively long delivery times. Alternative, faster approaches are required for rapid delivery by a wider range of people. Tools that meet these needs can be classified as being RMAD tools, a burgeoning market. Users for these tools can come from many areas of an organization, and are not concerned with the intricate details of mobile app mechanics. Their object is to produce useful apps as rapidly and as easily as they might create a presentation using a typical office productivity suite.

A combination of better mobile client technologies, useful integration and communications standards and increasing app demand is driving the emergence of a new wave of tools for developing mobile apps. Many approaches are being taken, including drag-and-drop codeless tools, code generation and orchestration, model-driven development, virtualization, business process mapping, component assembly, app configuration, forms construction and others. Significant innovation is driving this market, and replacing traditional coding approaches, such as native development tools, with more effective rapid mobile app development tools that automatically build the scaffolding around the business processes.

As you can see, there are plenty of options out there for building an enterprise mobile app strategy and portfolio. We expect the mobile market to continue to evolve and innovate at a rapid pace, so stay tuned for more research from our team.

Category: mobile  

Tags: madp  magic-quadrant  market-guide  mobile  mobile-apps  mobile-development  mobile-web  rmad  

Jason Wong
Research Director
3 years at Gartner
20 years IT Industry

Jason Wong is a Research Director on the App Design & Development team, focusing on enterprise strategies for mobile web and app design, development, analytics, and management. Read Full Bio




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