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Jane-Anne MennellaResearch Director
Jane-Anne Mennella analyzes Customer Experience for marketing leaders. Her areas of focus include user experience, usability, user research methodologies, personas and journey mapping. She helps clients understand and utilize best...
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Personas: A Lifestyle Change for a Healthier CX
Jane-Anne Mennella | March 17, 2017
It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we all know we should and need to eat healthy. But…