Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Jane-Anne Mennella

Research Director
Jane-Anne Mennella analyzes Customer Experience for marketing leaders. Her areas of focus include user experience, usability, user research methodologies, personas and journey mapping. She helps clients understand and utilize best...
Read Full Bio

Blog

Personas: A Lifestyle Change for a Healthier CX

Jane-Anne Mennella | March 17, 2017

It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we all know we should and need to eat healthy. But…

Read Post