Category archive for: Uncategorized

The Best Customer Experiences Hide the Seams

January 28, 2015 | 0 Comments

There’s nothing particularly new in the insight that our functional orientations can breed inside-out—rather than outside-in—thinking. Sales, marketing, customer support. These functions exist, first and foremost, to support a separation of enterprise concerns, the roles and responsibilities designed to make an organization go. But sometimes they also create a sort of myopia. The same holds… Read More

Five Types of Brand Storytellers

June 3, 2014 | 0 Comments

Most marketers know that the better-faster-cheaper platitude is an old dog that no longer hunts. This is among the various tired devices and overused crutches that ring hollow to today’s audiences (problem-solution-impact is another that comes to mind; remember that one, B2B marketers?). Fortunately, many marketers have put them out to pasture, relics of a… Read More

Agile Isn’t Just for Geeks Anymore

January 14, 2013 | 1 Comment

Twelve years ago, 17 software developers convened in Snowbird, Utah to reimagine their craft. They recognized that traditional development methods were out of step with the times. Suddenly, building software wasn’t some arcane backwater. For many companies, it had become the strategic driver for business growth—through commercialization of software-based products or development of custom applications… Read More

Digital Marketers Take Note: The Clock is Ticking to “Use it, or Lose It”

December 20, 2012 | 0 Comments

This is a guest post from Julie Hopkins, who is (like me) one of the new analysts at Gartner for Marketing Leaders.  Julie’s impressive background includes agency experience shaping digital marketing strategies for very notable national and global brands.  ************************************************************************************************************** Ahh, December…or as the old song calls it, “the most wonderful time of the year.” Of… Read More