Jake Sorofman

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Five Types of Brand Storytellers

by Jake Sorofman  |  June 3, 2014  |  1 Comment

Most marketers know that the better-faster-cheaper platitude is an old dog that no longer hunts. This is among the various tired devices and overused crutches that ring hollow to today’s audiences (problem-solution-impact is another that comes to mind; remember that one, B2B marketers?). Fortunately, many marketers have put them out to pasture, relics of a [...]

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Agile Isn’t Just for Geeks Anymore

by Jake Sorofman  |  January 14, 2013  |  2 Comments

Twelve years ago, 17 software developers convened in Snowbird, Utah to reimagine their craft. They recognized that traditional development methods were out of step with the times. Suddenly, building software wasn’t some arcane backwater. For many companies, it had become the strategic driver for business growth—through commercialization of software-based products or development of custom applications [...]


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Digital Marketers Take Note: The Clock is Ticking to “Use it, or Lose It”

by Jake Sorofman  |  December 20, 2012  |  Comments Off

This is a guest post from Julie Hopkins, who is (like me) one of the new analysts at Gartner for Marketing Leaders.  Julie’s impressive background includes agency experience shaping digital marketing strategies for very notable national and global brands.  ************************************************************************************************************** Ahh, December…or as the old song calls it, “the most wonderful time of the year.” Of [...]

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