by Jake Sorofman | February 7, 2013 | 5 Comments
Once in a while, a point of view is so viscerally resonant that it literally drives you to distraction. That was my experience this morning as I stumbled upon a post (courtesy of my colleague Laura McLellan, a curator of inspiring content) that caused me to spill my coffee. I’ve written about the changing expectation [...]
Category: Uncategorized Tags: digital marketing
by Jake Sorofman | January 14, 2013 | 2 Comments
Twelve years ago, 17 software developers convened in Snowbird, Utah to reimagine their craft. They recognized that traditional development methods were out of step with the times. Suddenly, building software wasn’t some arcane backwater. For many companies, it had become the strategic driver for business growth—through commercialization of software-based products or development of custom applications [...]
Category: digital marketing Uncategorized Tags: digital marketing
by Jake Sorofman | December 20, 2012 | Comments Off
This is a guest post from Julie Hopkins, who is (like me) one of the new analysts at Gartner for Marketing Leaders. Julie’s impressive background includes agency experience shaping digital marketing strategies for very notable national and global brands. ************************************************************************************************************** Ahh, December…or as the old song calls it, “the most wonderful time of the year.” Of [...]
Comments Off
Category: digital marketing Uncategorized Tags: digital marketing
