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Jake Sorofman

Research VP
Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
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Blog

New Rules for Digital Marketers

I’ve often said that, relative to any other factor in the history of our profession, social media may have the single most important impact on the overall quality of marketing. Why? Because it holds us accountable. It has taught us that connected communities speak the truth, no matter how unpleasant that truth may be. And…

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Blog

Don’t Be Creepy

This time of year a substantial portion of our discretionary screen time is spent spending. According to a National Retail Federation survey, more than half of consumers will spread the holiday cheer this year by shopping online. Of course, you’re probably among them. And you’ve probably noticed that, in addition to an abundance of social…

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