Research Areas

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Jake Sorofman

Research VP
Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
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Digital Marketers Take Note: The Clock is Ticking to “Use it, or Lose It”

By Jake Sorofman | December 20, 2012

This is a guest post from Julie Hopkins, who is (like me) one of the new analysts at Gartner for Marketing Leaders.  Julie’s impressive background includes agency experience shaping digital marketing strategies for very notable national and global brands.  ************************************************************************************************************** Ahh,…

New Rules for Digital Marketers

By Jake Sorofman | December 18, 2012

I’ve often said that, relative to any other factor in the history of our profession, social media may have the single most important impact on the overall quality of marketing. Why? Because it holds us accountable. It has taught us…

Don’t Be Creepy

By Jake Sorofman | December 12, 2012

This time of year a substantial portion of our discretionary screen time is spent spending. According to a National Retail Federation survey, more than half of consumers will spread the holiday cheer this year by shopping online. Of course, you’re…