Jake Sorofman

This is a guest post from Julie Hopkins, who is (like me) one of the new analysts at Gartner for Marketing Leaders.  Julie’s impressive background includes agency experience shaping digital marketing strategies for very notable national and global brands.  ************************************************************************************************************** Ahh, December…or as the old song calls it, “the most wonderful time of the year.” Of [...]

Comments Off

Category: digital marketing Uncategorized     Tags: digital marketing

Share

I’ve often said that, relative to any other factor in the history of our profession, social media may have the single most important impact on the overall quality of marketing. Why? Because it holds us accountable. It has taught us that connected communities speak the truth, no matter how unpleasant that truth may be. And [...]

Comments Off

Category: digital marketing     Tags: digital marketing

Share

This time of year a substantial portion of our discretionary screen time is spent spending. According to a National Retail Federation survey, more than half of consumers will spread the holiday cheer this year by shopping online. Of course, you’re probably among them. And you’ve probably noticed that, in addition to an abundance of social [...]

Comments Off

Category: digital marketing     Tags: digital marketing

Share