Jack Santos

A member of the Gartner Blog Network

Jack Santos
Research VP
3 years at Gartner
30 years IT industry

Jack Santos provides an executive perspective to the Burton IT1 product line within Gartner. Besides suggestions to the detailed content that takes into account senior IT and business management concerns, his role is to also position the Burton recommendations in a way… Read Full Bio

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Micro-Soft Logos

by Jack Santos  |  September 4, 2012  |  Comments Off

Probably one of the longer running logos, recently changed, at least among tech companies.  Will it make my 1987-vintage baseball call worth more?

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Note that the baseball cap modified version did not have the stylized “os”, the close letter spacing,  and less of a slant type….making it much like the recently announced logo (without the color-quadrant, not to be confused with a magic quadrant).

I was thinking about all the changes Microsoft (and I) have been through since 1975 ; BTW, I also worked on a MITS Altair in 1976, but didn’t move to Albuquerque.

My very first Microsoft employee I ever met, and admired, was Jon Shirley – freshly hired from Tandy to bring adult supervision to Bill and Paul.  He was followed by two other parent figures as presidents: Mike Hallman (from Boeing) , and Mike Maples (from IBM) .  They brought corporate creds, but didn’t last long.

But the most impactful relationship I had with Microsoft-ies was  with my local sales guys: Paul Houghton and Ian Warhaftig.  I am quite sure they are retired now and sailing somewhere.    They were particularly good tap dancers during the IBM OS/2 vs. Windows skirmish – ever the twinkle in their eyes and “nudge nudge, wink wink” hints about Microsoft’s intent for that relationship.  Very helpful in my corporate decision making.  A belated thanks, guys.

So there is a soft spot in my heart which is rooting for Microsoft to take back the innovation crown with Win 8 and make headway in the mobile space.  Certainly, recent court decisions might help.  But I wouldn’t bet my house on it….

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