Jack Santos

A member of the Gartner Blog Network

Jack Santos
Research VP
3 years at Gartner
30 years IT industry

Jack Santos provides an executive perspective to the Burton IT1 product line within Gartner. Besides suggestions to the detailed content that takes into account senior IT and business management concerns, his role is to also position the Burton recommendations in a way… Read Full Bio

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Satisfaction = Control = Bring your own Device

by Jack Santos  |  March 8, 2011  |  Comments Off

An interesting anecdote from the Premier 100 Conference in Palm Springs ( I am a past honoree, and have habitually attended these these events as an alumnus).  In a discussion about “bring your own devices” (or bring your own technology) it was noted that human nature favors control.  So if a person buys/owns their own, they put up with a lot more than if they don’t.  Dan Ariely has written about this “irrational phenomena” in his books.

How that manifests itself is with help desk/repair responsiveness. One CIO found that if he guaranteed 48 turnaround on repair (at great cost) for employee owned devices, his end users would still be happier with 5 day turnaround from a device they owned and picked themselves from Best Buy.  So that’s why he’s going the “BOYD” route – cheaper in the long run for the company, and a happier employee in the end.

It has something to do with personal investment, choice, and interaction with and credibility of the servicing organization.  Interesting.

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Category: CIO issues IT Governance management Managment Outsourcing Vendor Contracts     Tags: , , , ,