From a recent BBC article on Apple, and a quote:
Jamie Lemon, a developer for Precedent, said that Apple may have relaxed the rules because of increased competition in the Smartphone market. “Apple has realised it is in competition with [Google's] Android,” he told BBC News. He said it would now be easier to develop for both Apple and Google’s Android operating system. “You don’t have to plump for one or the other – it’s easier to deploy your app across multiple platforms.”
Had to look that one up: From Merriam Webster’s:
1: to drop, sink, or come in contact suddenly or heavily<plumped down in the chair>
2:to favor or decide in favor of someone or something strongly or emphatically —used with for
1: to drop, cast, or place suddenly or heavily
2: to give support and favorable publicity to
I presume the second intransitive meaning is what the speaker was going for, although I doubt he strongly supported either Apple or Google.
The 13th century meaning “to fall or strike with a full impact,” could apply to Apple’s policies as well, especially regarding Adobe…
And per my Gartner compatriots blogs: Nokia plumped Elop into the CEO chair.
Plump – a useful word.
Plump as Adjective. V 1.0