by Jack Santos | August 25, 2010 | Comments Off on A Week of Contextual Research
I spent this past week locked in a conference room going over research material. One of our research approaches is to take client comments, feedback, interview results, and other client input, and try to see patterns that are emerging within our client’s businesses and in the industry. We do this through a rigorous process of capturing data “atoms”. We organize and reorganize into categories and patterns, reaching specific conclusions, observations, and abstractions. That feeds our research agenda.
The topic at hand was information and data quality, and participants included Joe Maguire, Joe Bugjaski, Lyn Robison, and Elden Nelson. Our clients will see the results in reports over the coming year. I found the process to be intellectually challenging, and exhausting. It will make for good advice to our clients – which is what this is all about.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
The Mobile Scenario: Taking Mobility to the Next Level
The definition of "mobile" in the post-app era will involve new interactions such as bots and conversations, new devices such as wearables...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.