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The lastest from Partner Relationship Management (PRM) application vendors, and their core capabilities

by Ilona Hansen  |  February 14, 2017  |  Submit a Comment

Gartner is pleased to announce it’s second Market Guide for Partner Relationship Management (PRM) applications. As the drive to sustain business growth through sales partners in difficult market conditions has increased, the demand for PRM applications has gained much more attention in the past years.

Based on the high interest of Gartner clients in the overall capabilities of PRM applications, its particular differences by vendors, but also the interest in implementation strategies for PRM applications, we have extended this years’ Market Guide with new, additional sections which include:

  • Industry-specific offerings from PRM application vendors
  • Detailed overview of functionalities by vendor of partner lifecycle management, channel partner marketing systems, sales execution and partner service
  • Overview on integrations by vendor (categorized by ERP, CRM and others)

Furthermore, the newest PRM applications Market Guide has expanded to cover 38 vendors; an increase of more than 40% from last year. The market guide is structured in two main parts: part 1 details the PRM vendors whose products satisfy the end-to-end management of channel sales partners and their environment, also called packaged PRM applications. Part 2 of this Market Guide details vendors that offer dedicated and specialized software and tools to support parts of the indirect sales business.

Enjoy reading the full document including the market direction and analysis:  Market Guide for Partner Relationship Management (PRM) Applications.  And use this Market Guide to support application leaders to shortlist PRM vendors that offer either end-to-end or point solutions for channels sales in this mature space.

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Ilona Hansen
Research Director
1 years at Gartner
20 years IT Industry

Ilona Hansen is a Research Director in the application research group. She is responsible for managing research in the area of customer-related technology, including salesforce automation and partnership relationship management. She more generally covers CRM in Europe. Read Full Bio




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