Mastering The Hype Cycle

Nils König is a PhD student researching corporate blogging within the Web Communications group of auto maker Daimler AG in Stuttgart. In his Thesis, his blog and in an email to us, he has reported some of his early findings on how a corporate blog ranking changes over time… and he see’s the classic hype [...]

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I’ve been twittering for the last few months. The more I do it, the more I understand the value but when I talk about Twitter, many people say to me ‘I don’t get it’. This is a very interesting phrase. It usually arises when some people are very excited about a new innovation but its [...]

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Ladies and Gentlemen, sharpen your pencils and start drawing your hype cycles for… National Infrastructure Food chain carbon footprinting Mobile social networking Solar-thermal energy Informal learning Carbon Nanotube paper-thin Speakers Rural BPOs If you follow the links you will find the words ‘next big thing’ -  a tell-tale hype cycle cue – used in each [...]

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This interesting article describes how magazine publishers and marketers are finding the public disinterested in superficial green stories. They must be getting bored with the bombardment. Now the difficult works starts – how do we really green our lives, societies and habits? Not so easy. Complex technological and business ecosystem evolution is required! The market [...]

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Not sure if it was the free champagne or the actual sgning that attracted a steady stream of clients to the Gartner ITExpo bookstore for the launch party on Wednesday evening. It was great to meet so many folks and to hear how they have used the hype cycle in their organizations. One of my favorite comments of [...]

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In chapter 5 we mention the Fidelity innovation center in Boston which we visited when doing research for the book. It’s a dedicated, high specification suite through which senior mangers, customers and stakeholders pass regularly, to see and experience the latest technology ideas the Insurer is working with. I recently had the privilege to visit [...]

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One idea we wanted to adopt for Mastering the Hype Cycle was an approach to creating a bibliography used by Scott Berkun in his highly engaging, insightful and …yes… innovative book The Myths of Innovation. In Berkun’s own words: Traditional bibiographies provide little value. They obscure the relative value of prior works and ignore how the author used [...]

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I’ve been a fan of the Hype Cycle ever since Jackie published her first version in 1995. I’ve used it inside a major business and seen how it shifts mindsets, helping cross-functional teams overcome inertia by leveraging excitement, sticking to their guns when the going gets tough and avoiding the innovation investment mistakes and market [...]

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I’ve always loved reading. Novels, texts, magazines, journals, cereal packets, you name it. So when I joined Gartner in 1994 I thought it was the perfect job for me. Research a new technology, then share my newfound knowledge with the eagerly awaiting clients. But I soon learned that reading was one small part of the [...]

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