Mastering The Hype Cycle

David Phillips at Leverwealth has created an online PR hype cycle showing how Web 2.0 has generated a a resurgence of interest and propelled the field toward the plateau of productivity.

Hans Uszkoreit gives a history of the machine translation hype cycle , concluding (hoping?) that the technology is finally on the slope of enlightenment. He also points out [...]

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I’m really enjoying the first UK edition of Wired magazine.

This popular newsstand journal has given a monthly boost to corporate IT and business innovators all over the world for years, but now there is British and an Italian version – both with a large amount of local editorial content. Originally based out of the MIT [...]

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As we have seen, some Gartner employees can paint, very well.  Now it seems some others can write poetry – though I will leave it to you to decide how well.
Here is a Hype Cycle Haiku by analyst Wes Rishel
New thoughts exciting hopes
Trying them stirs up doubt, but
Progress can prevail
And here are a couple of verses by [...]

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A lot of Gartner staff have hidden talents outside work. For example in Germany, Senior administrator Sabine Bieder, is an artist and just recently she has done a painting inspired by the Hype Cycle!  It hangs in Gartner’s Munich offices and I’m really looking forward to seeing it but for now a photo will have [...]

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Paddle first
Get a good feel for the groundswell before you decide to go for it. Start looking at the innovation quietly and remotely. Do your research online and through peer network conversations. Read reports and probe stories. Be a ‘mystery shopper’ for early versions of the innovation. Don’t get too close, too early to those [...]

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1. Study the waters
When you are considering a new category of innovation, take time to review its history. What similar waves of change have gone before and how did they play out? Were they short and furious or heavy and slow moving? Was it a perilous peak? Did many people go under in the trough? [...]

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 Since we launched the book in October I’ve been tracking Hype Cycle mentions on the web – mostly in the blogosphere.  I notice many passing references to the idea of a Twitter Hype Cycle and a Second Life Hype Cycle.  This use of the Hype Cycle is not incorrect – but it misses a lot. Really, it’s [...]

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A smart client from a cool Spanish retail company asked an interesting question this week: does recession slow or accelerate things passing through the trough-of-disillusionment?   The answer is – it depends. There are multiple factors at work pulling against each other. However I think we can develop a structured way of assessing it… I have [...]

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Spreading the word within your organization about a great new idea can be one of the toughest parts of the innovation process. As we evolved the STREET model for innovation adoption, we added “Evangelize” as a distinct stage because many of our clients who run emerging technology groups for a living told us they spend [...]

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Nils König is a PhD student researching corporate blogging within the Web Communications group of auto maker Daimler AG in Stuttgart. In his Thesis, his blog and in an email to us, he has reported some of his early findings on how a corporate blog ranking changes over time… and he see’s the classic hype [...]

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