Mastering The Hype Cycle » The book launch

Kindle edition of Mastering The Hype Cycle available now

Mark Raskino — Mon, 13 Jul 2009 17:12:16 +0000

It won’t surprise you to know we are pleased about this! It makes a lot of sense for a book about IT innovation to be available as an e-book download, on the device that is really stirring up the publishing industry. Mark is sad that Kindle still doesn’t exist in Europe, Africa or APAC yet – but if you are thinking of getting the download in the USA – we sincerely hope you enjoy the read.

Get the Kindle edition

Ours is Gartner’s sixth Harvard Business book (#7 is coming..)

Mark Raskino — Mon, 11 May 2009 20:09:04 +0000

It won’t surprise you to know that Jackie and I feel proud and privileged to be the co-authors of ‘Mastering the Hype Cycle’. What might be news is that it’s the sixth in a series Gartner has published with Harvard Business School Press. That collection is a very cool achievement indeed. We think it’s a major contribution to Business IT management education. The seventh, ‘The Real Business of IT’ by Richard Hunter and George Westerman, is coming this Fall.
Apart from the authors, there are a couple of Gartner people behind the scenes who made this happen. Heather Levy is our internal head of book publishing. Andrew Spender is our corporate head of communications. This collection has been a labour of love for them both over the last 5 years. Can you imagine trying to shepherd very busy and sometimes precocious analysts through the writing process and getting them to deliver a manuscript on time? They command our highest respect and gratitude.

‘TV Magician Tears Hype Cycle book to Pieces’

Mark Raskino — Thu, 16 Apr 2009 18:39:12 +0000

During a recent trip to Serbia, I delivered three presentations: IT and the Economy, IT Cost Cutting and the Hype Cycle.

Talking for two and a half hours takes it’s toll so Petar Kocivc and our local team kindly arranged for an entertainment interlude between presentations by local TV magician and VIP Big Brother contestant ‘Big Lale’ ( Lazar Antić ). After some very slick rope cutting and ping pong ball tricks, he decided to take on our Hype Cycle book!.

1) He tears our book to pieces..

2) He works some magic..

3) He produces 3 fresh copies from the wreckage!

Big Lale told me he has been doing magic on TV for so many years, he started out in black and white. All that practice certainly pays off. It made me wince to see him tear up a copy of our book ( and it takes some strength too ) – he even asked me to tear up some pages. Then he placed them in a magic box which was filled to overflowing. Even at very close range I just could not figure out how all the torn material could be replaced by three copies within that small magic box he had on the table. Amazing!

Jackie and I didn’t get to TED but..

Mark Raskino — Thu, 05 Feb 2009 20:46:59 +0000

… our book did! TED is renowned as one of the coolest emerging tech conferences there is – so we are really pleased.

Thanks to whoever made that selection. Thanks also to our ‘reporter on scene’ Gartner Consulting colleague Jennfier Arzonetti – who snapped this picture.

(hey Jennifer, how did you get to go? - tell us the secret and you can have free copy of the book … two…. OK a dozen then).

Jackie’s hype cycle book signing

Mark Raskino — Thu, 16 Oct 2008 16:53:50 +0000

Jackie signed copies of ‘Mastering the Hype Cycle’ at the launch event for the book held on Weds 16th at Gartner Symposium in Orlando.

Jackie’s launch presentation at Symposium 2008

Mark Raskino — Wed, 15 Oct 2008 20:28:55 +0000

Here are a couple of pictures taken by Andrew today of Jackie delivering her launch presentation on Mastering the Hype Cycle on one of the main stages at Gartner’s Symposium event in Orlando – where thousands of IT leaders gather each year.

Jackie presenting at Symposium

Official book launch at Symposium this week

Mark Raskino — Sun, 12 Oct 2008 17:25:46 +0000

Our ‘Mastering The Hype Cycle’ book is officially launched this week at Gartner Symposium / ITXpo 2009 in Orlando Florida! Jackie will be there, giving a presentation based on the book. She will also be at the launch party on the ITXpo show floor, available to sign copies. Between us we will also be covering the Fall Symposium events around the globe in Tokyo (Mark), Cannes (Mark) and Sydney (Jackie)

The book itself is now available in bookshops. It is already in stock at Amazon USA, UK and in some other locations – with generous opening discounts.

Mastering The Hype Cycle