Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

Mastering The Hype Cycle header image 4

Entries Tagged as 'The book launch'

Kindle edition of Mastering The Hype Cycle available now

July 13th, 2009 by Mark Raskino · Comments Off

It won’t surprise you to know we are pleased about this!  It makes a lot of sense for a book about IT innovation to be available as an e-book download, on the device that is really stirring up the publishing industry. Mark is sad that Kindle still doesn’t exist in Europe, Africa or APAC yet [...]

[Read more →]

Tags: The book launch

Ours is Gartner’s sixth Harvard Business book (#7 is coming..)

May 11th, 2009 by Mark Raskino · Comments Off

It won’t surprise you to know that Jackie and I feel proud and privileged to be the co-authors of ‘Mastering the Hype Cycle’.  What might be news is that it’s the sixth in a series Gartner has published with Harvard Business School Press.  That collection is a very cool achievement indeed.  We think it’s a [...]

[Read more →]

Tags: The book launch

‘TV Magician Tears Hype Cycle book to Pieces’

April 16th, 2009 by Mark Raskino · Comments Off

During a recent trip to Serbia, I delivered three presentations: IT and the Economy, IT Cost Cutting and the Hype Cycle.

Talking for two and a half hours takes it’s toll so Petar Kocivc and our local team kindly arranged for an entertainment interlude between presentations by local TV magician and VIP Big Brother contestant [...]

[Read more →]

Tags: The book launch

Jackie and I didn’t get to TED but..

February 5th, 2009 by Mark Raskino · Comments Off

… our book did!  TED is renowned as one of the coolest emerging tech conferences there is – so we are really pleased.

Thanks to whoever made that selection. Thanks also to our ‘reporter on scene’ Gartner Consulting colleague Jennfier Arzonetti – who snapped this picture.
(hey Jennifer, how did you get to go?  - tell us the secret and you can have [...]

[Read more →]

Tags: The book launch

Jackie’s hype cycle book signing

October 16th, 2008 by Mark Raskino · Comments Off

Jackie signed copies of ‘Mastering the Hype Cycle’ at the launch event for the book held on Weds 16th at Gartner Symposium in Orlando.

[Read more →]

Tags: The book launch

Jackie’s launch presentation at Symposium 2008

October 15th, 2008 by Mark Raskino · Comments Off

Here are a couple of pictures taken by Andrew today of Jackie delivering her launch presentation on Mastering the Hype Cycle on one of the main stages at Gartner’s Symposium event in Orlando – where thousands of IT leaders gather each year.

[Read more →]

Tags: The book launch

Official book launch at Symposium this week

October 12th, 2008 by Mark Raskino · Comments Off

Our ‘Mastering The Hype Cycle’ book is officially launched this week at Gartner Symposium / ITXpo 2009 in Orlando Florida!  Jackie will be there, giving a presentation based on the book.  She will also be at the launch party on the ITXpo show floor, available to sign copies.  Between us we will also be covering [...]

[Read more →]

Tags: The book launch