Mastering The Hype Cycle

We’re always interested to see the variety of topics where people see the hype cycle taking effect. Outside of information technology, where the whole thing started, we’ve seen examples in bio-science from Pedro Beltrão:
and Clean Tech by Joshua Reynolds:
Some have even extended it waaaay outside the realm of science and technology:
Goes to show [...]

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I recently stumbled on a BusinessWeek article from May 2008 with the great title “Bluetooth Comes of Age.”
This is a classic example of news sentiment giving you a little indicator of the status of a technology. Here’s an international business magazine suggesting the technology is now prime time – on the plateau of [...]

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