Mastering The Hype Cycle

I recently spotted a nice New Scientist article charting the early days of Google’s new Chrome browser.  The article shows two public domain graphs – one is the Google Trends search volume, indicative of social excitement and interest. The other is browser uptake – real progress data – from GetClicky.  Here’s what they look like: [...]

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There has been much commentary this week in response to what the Wall Street Journal has called ‘Larry Elison’s rant’-  that cloud computing is a hyped term for the stuff we have all been doing anyway.  There is of course some truth to that.  ‘We’ – the whole IT industry – have been gradually building [...]

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We’re always interested to see the variety of topics where people see the hype cycle taking effect. Outside of information technology, where the whole thing started, we’ve seen examples in bio-science from Pedro Beltrão: and Clean Tech by Joshua Reynolds: Some have even extended it waaaay outside the realm of science and technology: Goes to [...]

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I recently stumbled on a BusinessWeek article from May 2008 with the great title “Bluetooth Comes of Age.” This is a classic example of news sentiment giving you a little indicator of the status of a technology. Here’s an international business magazine suggesting the technology is now prime time – on the plateau of productivity. [...]

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