Mastering The Hype Cycle

The 2010 Hype Cycle Special Report is out, including the hype cycle for emerging technologies (click through for a legible version):    Before I dive into this hype cycle in more detail, I want to point out that although the emerging technologies hype cycle tends to be one of the most visible hype cycles we [...]

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… so says Lars Rasmussen, Google engineer and Wave project co-founder in a recent Huffington Post blog. First , we agree, from Lars Rasmussen’s viewpoint,  the internal project is likely to be following the hype cycle.  Big projects do this because there is a collective social reaction from the  development team and internal management. It [...]

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In a May blog post we looked at the growing activity in augmented reality, such as Nokia’s Point and Find and Mobilizy’s Wikitude. Since then, we’ve noticed a surge of interest in human computer interaction more generally, both in terms of client inquiries and press attention. Some of this is certainly focused around augmented reality, as [...]

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Between them they cover over 1650 technologies. Now available to clients via our Hype Cycles 2009 special report landing page: Hype Cycle for Consumer Mobile Applications Hype Cycle for Consumer Technologies Hype Cycle for Contact Center Infrastructure Hype Cycle for Content Management Hype Cycle for Context-Aware Computing Hype Cycle for Data Center Power and Cooling [...]

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Following Geovector’s selection as a Cool Vendor in 2006, we’re starting to see other early commercialization of augmented reality capabilities using cell phones, such as Mobilizy‘s Wikitude and Tonchidot‘s Sekai Camera. We’re also seeing a growing body of well-informed discussion and debate around types of augmented reality and their relative maturity. In Augmented Vision and the Decade of [...]

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David Phillips at Leverwealth has created an online PR hype cycle showing how Web 2.0 has generated a a resurgence of interest and propelled the field toward the plateau of productivity. Hans Uszkoreit gives a history of the machine translation hype cycle , concluding (hoping?) that the technology is finally on the slope of enlightenment. He also points [...]

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As you can see from the 2008 listing we usually produce about 50 or so covering over 1000 technologies and related concepts.  We usually produce them in a wave in the middle of the year. Jackie has already started the production planning. Are there new domains you would like to see us add to this [...]

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Thanks to CIO Insight for including Mastering the Hype Cycle in its Top Ten Books for 2008 Also to Martin Veitch at Network World for an excellent review of the book with the rather humbling last paragraph: The hype cycle is probably the cleverest framework for understanding new technology’s cadence ever developed. This handbook takes the theory [...]

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We typically use the hype cycle to track technologies at the “class of products” level rather than at the level of individual products and vendors – so you’ll see “cloud computing” on a Gartner hype cycle rather than “Amazon S3″. Sometimes a single vendor becomes so synonymous with a new capability that coming up with [...]

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In the 1920s, Russian economist Nikolai Kondratiev described cycles of repeating boom and bust in the global economy, each lasting 50-60 years. Other economists have developed the Kontratiev wave theory in more detail, including Carlotta Perez in her book “Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages”. Perez ties the economic [...]

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