Mastering The Hype Cycle » Reviews

Hype cycle in MBA and other higher ed courses

Jackie Fenn — Thu, 16 Jul 2009 15:49:14 +0000

We’ve seen the hype cycle used in several MBA and other graduate courses to inform the discussion on information technology adoption, but we were gratified to receive this feedback from a lecturer in regenerative medicine:

“Congratulations on an excellent book! I use the Gartner hype cycle for a number of my lectures and presentations with respect to stem cells, tissue engineering and regenerative medicine – All are emerging technologies and all are moving nicely along the hype cycle!”

If you’re running a course that uses Mastering the Hype Cycle as a text, we’d love to hear how you are incorporating it and how it’s working out.

Thanks for three more nice book reviews

Mark Raskino — Wed, 18 Mar 2009 19:28:55 +0000

It’s great to know that someone has read your book cover to cover but a real honor when they go to the personal effort of writing a review.

Our thanks to Reg Nordman at Rocket Builders for his nice review of our book Mastering The Hype Cycle

Thanks for another kind and thoughtful review of by Stephen Gale

An thanks to Carter Lusher at Sage Circle for a second airing on his blog

Bonzer review in AFR Boss magazine

Mark Raskino — Wed, 18 Feb 2009 13:39:30 +0000

Many thanks to Australia’s ‘AFR Boss’ business magazine for a kind review in its February print edition, which places our book alongside some prestige company!

News, reviews and a Twitter hype cycle

Jackie Fenn — Mon, 26 Jan 2009 17:24:15 +0000

Thanks to CIO Insight for including Mastering the Hype Cycle in its Top Ten Books for 2008

Also to Martin Veitch at Network World for an excellent review of the book with the rather humbling last paragraph:

The hype cycle is probably the cleverest framework for understanding new technology’s cadence ever developed. This handbook takes the theory from IT suppliers’ marketing departments and provides CIOs with practical advice for putting it into action. Read it now before it lapses into the Trough of Disillusionment.

JG at spatiallyrelevant.org has created an interesting Twitter hype cycle tracking a person’s reactions as he or she develops familiarity with the tool, showing the path from “What is Twitter?”, through “I might be able to make money at this” and on to the Trough of Disillusionment with “Nope, not going to make money”. The Slope of Enlightenment is characterized by ”I might develop some real cool relationships” and eventually onto ”I’m not sure how I communicated via email”, with some other fun points in between. (Thanks to PatMcGrew’s tweet for pointing this one out

Three more good reviews – thanks!

Mark Raskino — Tue, 21 Oct 2008 15:38:22 +0000

Most of us think ‘I must write a review on that’ but never get around to it. Jackie and I are really grateful to the people who have taken their personal time to write about the book. These three have done particularly thorough, detailed and polished jobs.

Thanks to Venkatesh Rao for his review at at ribbonfarm.com – I see my career as a series of HC waves surfed too.
Thanks to Carter Lusher at sagecircle.com – ‘far more useful than the Magic Quadrant’ … you might say that, we couldn’t possibly comment!
Thanks to Mark McDonald for his Amazon.com review – if our book is even half as successful as his title ‘The eProcess edge’ we’ll be very happy indeed.

Kind comments

Mark Raskino — Thu, 18 Sep 2008 10:27:25 +0000

We are starting to get some early reviews for the book.

Brian P. Watson at CIO Insight has selected it for their Fall reading list
John Teresko at Industry Week has picked out the STREET model in its review
Vinnie Mirchandani at Deal Architect has a mini Q&A with Jackie

Our thanks to each of them for taking the time and finding a take.

Mark.