Mastering The Hype Cycle

We’ve seen the hype cycle used in several MBA and other graduate courses to inform the discussion on information technology adoption, but we were gratified to receive this feedback from a lecturer in regenerative medicine: “Congratulations on an excellent book! I use the Gartner hype cycle for a number of my lectures and presentations with [...]

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It’s great to know that someone has read your book cover to cover but a real honor when they go to the personal effort of writing a review. Our thanks to Reg Nordman at Rocket Builders for his nice review of our book Mastering The Hype Cycle Thanks for another kind and thoughtful review of [...]

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Many thanks to Australia’s ‘AFR Boss’ business magazine for a kind review in its February print edition, which places our book alongside some prestige company!

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Thanks to CIO Insight for including Mastering the Hype Cycle in its Top Ten Books for 2008 Also to Martin Veitch at Network World for an excellent review of the book with the rather humbling last paragraph: The hype cycle is probably the cleverest framework for understanding new technology’s cadence ever developed. This handbook takes the theory [...]

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Most of us think ‘I must write a review on that’ but never get around to it.  Jackie and I are really grateful to the people who have taken their personal time to write about the book. These three have done particularly thorough, detailed and polished jobs. Thanks to Venkatesh Rao for his review at [...]

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We are starting to get some early reviews for the book. Brian P. Watson at CIO Insight has selected  it for their Fall reading list John Teresko at Industry Week has picked out the STREET model in its review Vinnie Mirchandani at Deal Architect has a mini Q&A with Jackie Our thanks to each of [...]

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