Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Entries Tagged as 'Innovation Management and the Hype Cycle'

Tracking the Google Chrome Hype Cycle

October 24th, 2008 by Mark Raskino · 1 Comment

I recently spotted a nice New Scientist article charting the early days of Google’s new Chrome browser.  The article shows two public domain graphs – one is the Google Trends search volume, indicative of social excitement and interest. The other is browser uptake – real progress data – from GetClicky.  Here’s what they look like: [...]

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Tags: Innovation Management and the Hype Cycle · Technology Hype Cycles

Even The Greatest Names Pursue Adoptive Innovation

October 3rd, 2008 by Mark Raskino · Comments Off

One of the points we emphasize in the book is that it’s all about ‘adoptive innovation’. The truth is that companies adopt many ideas from outside their own organization, then adapt and redeploy them for their own benefit. That’s a different philosophy to the idea of invention – but its easy to lose sight of [...]

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Tags: Innovation Management and the Hype Cycle