One of the questions we regularly get asked about the Hype Cycle is whether things can sometimes fall off or die in the trough of disillusionment. The answer is yes. It is not very common but it does happen. Indeed for Gartner published hype cycles we even have a chart symbol denoting things we predict [...]
Mastering The Hype Cycle
How to Choose the Right Innovation at the Right Time
-
Siderail HTML 
MASTERING THE HYPE CYCLE
How to Choose the Right Innovation at the Right Time
Jackie Fenn and Mark Raskino
Harvard Business Press
Publication Date: October 14, 2008
Price: $29.95; Page Count: 224; ISBN: 978-1-4221-2110-8