Mastering The Hype Cycle

In the book we show just how closely aspects of the dot com boom/bust followed the Hype Cycle.   Given where we stand today in the middle of the credit crunch – it is worth asking about the ‘innovation’ at its epicenter- the CDO (collateralized debt obligation).
I’m an IT industry analyst, I know nothing of complex [...]

[Read more →]

You could not fail to notice all the hype this year – with CNBC and the WSJ running special features on the subject of green business.  As far back as April 2007,  mainstream business magazine ‘Fortune’ put California Governer Schwarznegger on its front cover with the headline ‘cut the gas or else’ and an internal [...]

[Read more →]

One of the questions we regularly get asked about the Hype Cycle is whether things can sometimes fall off or die in the trough of disillusionment. The answer is yes. It is not very common but it does happen. Indeed for Gartner published hype cycles we even have a chart symbol denoting things we predict [...]

[Read more →]

We’re always interested to see the variety of topics where people see the hype cycle taking effect. Outside of information technology, where the whole thing started, we’ve seen examples in bio-science from Pedro Beltrão:
and Clean Tech by Joshua Reynolds:
Some have even extended it waaaay outside the realm of science and technology:
Goes to show [...]

[Read more →]