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Mastering The Hype Cycle
How to Choose the Right Innovation at the Right Time
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Siderail HTML 
MASTERING THE HYPE CYCLE
How to Choose the Right Innovation at the Right Time
Jackie Fenn and Mark Raskino
Harvard Business Press
Publication Date: October 14, 2008
Price: $29.95; Page Count: 224; ISBN: 978-1-4221-2110-8