This week, in a keynote interview at a summit organised by the Hollywood magazine Variety, movie director James Cameron discussed the Gartner Hype Cycle. Below is a photo, kindly shared with us by Philip Leylveld, who created some of the slides used in the stage debate about 3D technology in the movies.
Forbes.com reports that when Variety’s David Cohen suggested 3D was going into the hype cycle trough of disillusionment, Cameron said: “This represents perception, not reality… we have to turn around that perception”.
We agree. After the initial wave of excitement, the idea that modern 3D TV and movies would be the next big thing, has been descending into the trough. But pioneers like Cameron don’t give up easily! They keep plugging away to fix the problems until an innovation can be placed firmly onto the slope of enlightenment – where predictable business returns start to multiply.
