I love CNET’s “Buzz Out Loud” podcast and its very impressive presenters. Yesterday I was listening to the April 13 episode 1447 and a rapid fire interchange of views between a couple of long time anchors.
Molly Wood: “I feel like in a lot of ways you’ve just gotta let it go – like 3D is just kinda DOA”
Brian Cooley: “And the retailers know its just dead on the floor”
(27:15 to 27:22)
THAT term – DOA… just jumped out at me. It should be a classic marker signal for all hype cycle followers. You just know that the peak has passed when you start hearing that term.
A technology has barely arrived on the market and already, sentiment is turning negative.
I can take no position on 3DTV – its not my coverage as an analyst. But when I hear that word, it gives me a pretty strong indication about where I would place it on the hype cycle.
Listen out for DOA in your tech news reading and listening.