Mastering The Hype Cycle

It’s that time of year. Gartner Fellows Jackie Fenn, Brian Gammage and myself – together with a crew of other senior analysts, are busy going through draft Hype Cycle reports with a fine tooth comb to check for appropriate and consistent use of the research method.  I count 88 hype cycles in work this year… probably a new record. We haven’t added up the total number of technologies yet.

I’m seeing a few interesting new draft titles that I hope make it all the way through to publication… broadcasting and entertainment, imaging and print services, pattern based strategy…   I know the new one on Enteprise Architecture will be good – I just reviewed it myself.

We have multiple review stages. Each individual technology profile is reviewed by peer specialist analysts, each hype cycle is then reviewed by a wider group of domain analysts. Then those of us in the hype cycle special report team check each area has understood and applied the method properly… to avoid local group think or cross-research inconsistencies.

It will all come together for publication in a few weeks time. We’ll keep you posted.