Mastering The Hype Cycle

… so says Lars Rasmussen, Google engineer and Wave project co-founder in a recent Huffington Post blog. First , we agree, from Lars Rasmussen’s viewpoint,  the internal project is likely to be following the hype cycle.  Big projects do this because there is a collective social reaction from the  development team and internal management. It [...]

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In recent weeks it seems a real press and social backlash has built up, criticising Facebook … one of the most visible of the social networking systems.  The headlines, some of which you can see below, might worry any business that has started to use social networking in their business, experimentally or in earnest. Q:  [...]

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Yesterday, Jackie ran the first of our internal research kick-off meetings with analysts who will be lead authors for Hype Cycle reports this year. Sometime around July we will publish what we hope to be a bumper crop of reports covering even more topic areas and specific technologies than 2009. The number of proposals and [...]

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 If you care about technology innovation you already know that Apple has taken orders for over a million of its new iPad e-reader devices in the first month since they were launched. Has any device in the history of IT ever generated so much hype? Just on a count of magazine front covers dedicated to it [...]

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