A new year, a slow economic thaw and a return to business growth. You need innovation and you need inspiration here’s a way to get both going. Get our book about the hype cycle, selecting the right emerging technology at the right time and using the STREET model to organise your adoption effort – but for double effect, get it as an Amazon Kindle download! There are many innovation management books but not so many published by Harvard Business Press and even fewer already available as e-books. A classic hype cycle ‘case study’ technology in its own right – e-book readers are a hot topic, one of the big news stories at this year’s CES and a great way to get innovation conversations started.
'Mastering the Hype Cycle' on a Kindle 2 e-book reader