Mastering The Hype Cycle

We’ve seen the hype cycle used in several MBA and other graduate courses to inform the discussion on information technology adoption, but we were gratified to receive this feedback from a lecturer in regenerative medicine:
“Congratulations on an excellent book! I use the Gartner hype cycle for a number of my lectures and presentations with respect [...]

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A good project board (or innovation steering group) is valuable asset that should last a lifetime if you look after it. So treat it with respect, put effort into maintaining relationships. Innovation needs guidance, maintain your board with a variety of members with different viewpoints and experience. This will help ensure you get both [...]

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[this post also appears in Mark Raskino's GBN Blog]
I was asked recently by Economist correspondent Ludwig Siegele, whether Chris Anderson’s ‘Long Tail’ is following the Hype Cycle. This might sound like a contrived conjunction of two abstractions but actually, it is a very good question.  The Long Tail is a new management science idea, some [...]

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It won’t surprise you to know we are pleased about this!  It makes a lot of sense for a book about IT innovation to be available as an e-book download, on the device that is really stirring up the publishing industry. Mark is sad that Kindle still doesn’t exist in Europe, Africa or APAC yet [...]

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