Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Rules for Riders #9 ‘Arrive with style’

June 17th, 2009 by Mark Raskino · No Comments

As you rise up the slope of enlightenment to the plateau, don’t get arrogant. Your understanding is rising and so are the returns. But scaling an innovation has its kinks and bumps too. At this point, when it seems the hardest and most dangerous times are past, it is easy to loose concentration and make a silly mistake. Innovation leaders often have personality types that don’t make them strong natural ‘completer / finishers’. They start thinking about the next buzz and the next wave before the job is completely done. Don’t fall off before at the end, in front of the crowd with your face in the dirt just at the very time when you should be taking the applause. And remember to thank your support team vociferously so they will want to come with you next time; innovation adoption leaders are quiet heroes.

For an overview of ‘Rules for Riders’ see previous post

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