Just sometimes the wave will breakdown and there is no way to make it work for you. If it looks like this innovation really just won’t resolve its teething troubles, take the decision, fail fast and learn. Don’t let the wave take you down and turn you over. Sometimes, when a big wave breaks a blame culture arises and individuals become casualties. It is safer for you to choose how to dive off cleanly and save your neck for another. Your practice and experience and a few key indicators will tell you if the wave is a dud – listen to your inner voice if things don’t feel right. Don’t wait for the fall and make a big ugly splash. You could get career maimed by the board crashing down on your head apportioning blame.
For an overview of ‘Rules for Riders’ see previous post

