Comments on: A hype cycle for augmented reality http://blogs.gartner.com/hypecyclebook/2009/05/29/a-hype-cycle-for-augmented-reality/ How to Choose the Right Innovation at the Right Time Fri, 18 Sep 2009 19:32:07 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Mephysto http://blogs.gartner.com/hypecyclebook/2009/05/29/a-hype-cycle-for-augmented-reality/comment-page-1/#comment-480 Mephysto Sat, 30 May 2009 11:51:01 +0000 http://blogs.gartner.com/hypecyclebook/?p=644#comment-480 That's a double edged sword, Ori. On one side we'll get funds to experiment with cool usefull AR. But companies will also want to market the novelty-marker-AR to make original campaigns. I sure hope we get to the "Trough of disillusionment" fast, so we can start thinking of actual usefull applications. That’s a double edged sword, Ori. On one side we’ll get funds to experiment with cool usefull AR. But companies will also want to market the novelty-marker-AR to make original campaigns.

I sure hope we get to the “Trough of disillusionment” fast, so we can start thinking of actual usefull applications.

]]> By: Ori Inbar http://blogs.gartner.com/hypecyclebook/2009/05/29/a-hype-cycle-for-augmented-reality/comment-page-1/#comment-476 Ori Inbar Sat, 30 May 2009 05:37:23 +0000 http://blogs.gartner.com/hypecyclebook/?p=644#comment-476 If public awareness has any correlation with the hype cycle stage, I would argue we are barely entering the "technology trigger" stage. Ask 100 random passerbys on the street and you will find less than <1% familiarity with AR. For most people it still sounds like science fiction. They don't know what they don't know. Somebody, tell them about it. If public awareness has any correlation with the hype cycle stage, I would argue we are barely entering the “technology trigger” stage. Ask 100 random passerbys on the street and you will find less than <1% familiarity with AR. For most people it still sounds like science fiction. They don’t know what they don’t know. Somebody, tell them about it.

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