Innovation adoption hype cycle surfers must stay cool at all times. This is especially true in the plunge from the peak of inflated expectations to the trough of disillusionment. Nine times out of ten the hype cycle will bottom out and start to recover, but for those coming on the ride with you it won’t feel like that – especially if they are newbies. As an innovation leader you must maintain your poise and your external confidence. Let the competitors give up – your visible tenacity, continued and assured evangelism is what will help you win. The thrill, pace and excitement at the start of the wave may slow down, but you must bring this thing all the way into the shore to reap the final reward and ultimate respect.
For an overview of ‘Rules for Riders’ see previous post
