Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

Mastering The Hype Cycle header image 2

Ours is Gartner’s sixth Harvard Business book (#7 is coming..)

May 11th, 2009 by Mark Raskino · No Comments

It won’t surprise you to know that Jackie and I feel proud and privileged to be the co-authors of ‘Mastering the Hype Cycle’.  What might be news is that it’s the sixth in a series Gartner has published with Harvard Business School Press.  That collection is a very cool achievement indeed.  We think it’s a major contribution to Business IT management education. The seventh, ‘The Real Business of IT’ by Richard Hunter and George Westerman, is coming this Fall.
Apart from the authors, there are a couple of Gartner people behind the scenes who made this happen. Heather Levy is our internal head of book publishing. Andrew Spender is our corporate head of communications. This collection has been a labour of love for them both over the last 5 years.  Can you imagine trying to shepherd very busy and sometimes precocious analysts through the writing process and getting them to deliver a manuscript on time? They command our highest respect and gratitude.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks

Tags: The book launch