Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Rules for Riders #6 ‘Commit with confidence’

May 8th, 2009 by Mark Raskino · No Comments

Don’t even bother to make a half hearted attempt at adopting the innovation on this wave, you will be certain to fail. Decide when to go and then put your full energy into it. Innovation isn’t easy. Changing anything, particularly in larger organizations will always turn out tougher than you initially expect. Staying the course will require your full concentration. Don’t wander, don’t delegate too much – if you let your attention drift sudden subtle changes in the wave could throw you off balance. There are many unknown twists and turns you must be alert to and be prepared to take quite suddenly in order to keep the initiative afloat. This is continuous learning.

For an overview of ‘Rules for Riders’ see previous post

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