Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Entries from May 2009

A hype cycle for augmented reality

May 29th, 2009 by Jackie Fenn · 2 Comments

Following Geovector’s selection as a Cool Vendor in 2006, we’re starting to see other early commercialization of augmented reality capabilities using cell phones, such as Mobilizy‘s Wikitude and Tonchidot‘s Sekai Camera. We’re also seeing a growing body of well-informed discussion and debate around types of augmented reality and their relative maturity. In Augmented Vision and the Decade of [...]

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Tags: Technology Hype Cycles

Rules for Riders #7 ‘Stay cool’

May 15th, 2009 by Mark Raskino · Comments Off

Innovation adoption hype cycle surfers must stay cool at all times. This is especially true in the plunge from the peak of inflated expectations to the trough of disillusionment. Nine times out of ten the hype cycle will bottom out and start to recover, but for those coming on the ride with you it won’t [...]

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Tags: Rules for riders

Ours is Gartner’s sixth Harvard Business book (#7 is coming..)

May 11th, 2009 by Mark Raskino · Comments Off

It won’t surprise you to know that Jackie and I feel proud and privileged to be the co-authors of ‘Mastering the Hype Cycle’.  What might be news is that it’s the sixth in a series Gartner has published with Harvard Business School Press.  That collection is a very cool achievement indeed.  We think it’s a [...]

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Tags: The book launch

Rules for Riders #6 ‘Commit with confidence’

May 8th, 2009 by Mark Raskino · Comments Off

Don’t even bother to make a half hearted attempt at adopting the innovation on this wave, you will be certain to fail. Decide when to go and then put your full energy into it. Innovation isn’t easy. Changing anything, particularly in larger organizations will always turn out tougher than you initially expect. Staying the course [...]

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Tags: Rules for riders

Pilgrim’s Progress along the hype cycle

May 5th, 2009 by Jackie Fenn · Comments Off

I really owe it all to Miss Mackie, former headmistress of the City of London School for Girls. Once a week she instructed our class of energetic 11-year olds in English literature, keeping us pinned silently to our desks by force of her imposing presence. The book open in front of us was John Bunyan’s Pilgrim’s Progress, an [...]

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Tags: Hype Cycle Insight and Advice · Innovation Management and the Hype Cycle

Fifteen ‘next big things’ for hype cyclists

May 1st, 2009 by Mark Raskino · 1 Comment

As I have mentioned before in this blog, the search phrase ‘next big thing’ is a very useful one for emerging trends and technologies tracking.  Yes, its a cliche and used way too much by journalists – but their headline quick fix is your radar tracking gain.  Here’s a small collection of recent references I [...]

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Tags: Uncategorized