Once you have decided that this is the right innovation wave, you must judge carefully when you will you go with it– before the peak, at the peak, after the peak? Perhaps you want to wait until almost the trough. Maybe you should take it easy and ride this one in on the plateau. Make an active decision based on your needs and circumstances. Many factors and other priorities in your organization have a bearing. Even if you are usually an aggressive risk taker, your energy may have been sapped by the last couple of waves and it could be time to take a breather, to let your organization’s heart rate settle down so it is ready to accept more change. Don’t let hype dictate your timing decision.
For an overview of ‘Rules for Riders’ see previous post