As you get ready to go, remind yourself of the key behavior that will help differentiate you from the competition – you choose the innovation wave, it doesn’t choose you. No matter how inviting it looks – if isn’t the right one, don’t go with it just because the crowd of surfers around you seem to be doing so. If everyone else takes this one and you miss it – the next one might be yours while they are all beached. Sometimes groups of people do all make the same mistake at the same time and perhaps they will all wipe-out. Think independently.
For an overview of ‘Rules for Riders’ see previous post