I’m really enjoying the first UK edition of Wired magazine.
This popular newsstand journal has given a monthly boost to corporate IT and business innovators all over the world for years, but now there is British and an Italian version – both with a large amount of local editorial content. Originally based out of the MIT media lab, now operated by Conde Nast, it sometimes goes on eclectic wanderings but never fails to inspire and thought-provoke. Jackie and I both love Wired and we know they like the Hype Cycle. It was included in the US edition some years ago and you can see editor Chris Anderson talk about it within a video of his 2004 TED presentation about the long tail.
BUT I am troubled. Something at the back my mind said ‘oh no … not NOW people!’ They could have launched this anytime in the last decade but they chose a deep recession year. I was immediately reminded of the truly wonderful European edition of Business 2.0 magazine, which launched in 2000, at the peak of a boom but quickly withdrew in 2001.
I really hope British and Italian innovators support their local Wired editions. The stories those magazines provide will help your own storytelling no end. Winning hearts and minds inside dull grey corporate offices is never easy – this is fodder you need.
Use it or lose it.
P.S. What’s that? Yes, we did publish ‘Mastering the Hypecycle’ in October 2008 during the week of the stock market crash – what’s your point? 
Fortune favours the brave.